Business Marketing Manager, Middle East and Africa
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Key skills for this role
Role Overview
Meta is seeking an experienced Business Marketing Manager for its Business Marketing team in EMEA.
The role supports businesses, brands, agencies, partners, and industry stakeholders across the Middle East and Africa.
The position develops and executes marketing initiatives for Meta's business solutions across multiple audiences and channels.
Key Skills for This Role
Full Job Posting
Role Overview
Meta is seeking an experienced Business Marketing Manager for its Business Marketing team in EMEA.
The role supports businesses, brands, agencies, partners, and industry stakeholders across the Middle East and Africa.
The position develops and executes marketing initiatives for Meta's business solutions across multiple audiences and channels.
Responsibilities
- Deliver marketing activations across events, campaigns, programs, training, and content while using AI-enabled workflows.
- Develop multiregional integrated marketing programs with a vertical focus and contribute to global and EMEA priorities.
- Own and project-manage initiatives, identify opportunities, drive execution, and generate measurable revenue and business impact.
- Use data to test, measure, optimize, and scale initiatives, and apply analytics tools to guide decisions.
- Engage leaders, communicate AI-driven results, and share learnings that support wider AI adoption.
- Partner with internal teams and external agencies, advise cross-functional stakeholders, and experiment with emerging AI technologies.
- Document impact and return on investment for leadership forums, while using AI responsibly to protect people, data, and intellectual property.
Minimum Qualifications
- Experience collaborating with cross-functional and external teams in an agile framework.
- Ability to manage multiple initiatives and priorities while focusing on the highest-impact opportunities.
- Comfort with ambiguity and the ability to use data insights and AI tools to refine strategies in real time across international teams.
Preferred Qualifications
- BA/BS degree.
- Ongoing AI skill development, including prompt or context engineering and agent orchestration.
- Experience redesigning workflows with AI tools and delivering measurable AI-driven outcomes.
- Experience implementing responsible and ethical AI practices, including risk assessment, bias mitigation, and quality reviews.
- Ability to integrate AI tools to optimize workflows and drive measurable efficiency or quality improvements.
- B2B marketing experience in the technology sector.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses through products including Facebook, Messenger, Instagram, WhatsApp, and immersive technologies.
Compensation
- Compensation is determined by skills, qualifications, experience, and location.
- The posting states that compensation details may reflect a base hourly rate, monthly rate, or annual salary and exclude bonus, equity, or sales incentives where applicable.
- Meta offers benefits in addition to base compensation.
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