Business Marketing Manager, Middle East and Africa
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Key skills for this role
Role Overview
Meta is seeking an experienced Business Marketing Manager for its Business Marketing team in EMEA.
The role supports businesses, brands, agencies, partners, and industry stakeholders across the Middle East and Africa.
The position develops scaled marketing initiatives across Meta's business solutions and multiple audience segments.
Key Skills for This Role
Full Job Posting
Role Overview
Meta is seeking an experienced Business Marketing Manager for its Business Marketing team in EMEA.
The role supports businesses, brands, agencies, partners, and industry stakeholders across the Middle East and Africa.
The position develops scaled marketing initiatives across Meta's business solutions and multiple audience segments.
Responsibilities
- Deliver marketing activations across events, campaigns, programs, training, and content.
- Develop multi-regional integrated marketing programs with a vertical focus.
- Own and project-manage initiatives while identifying opportunities for incremental revenue and impact.
- Redesign workflows to leverage AI capabilities and orchestrate multiple AI tools.
- Use data to test, measure, optimize, and scale marketing initiatives.
- Engage leaders, communicate AI-driven impact, and support broader AI adoption.
- Partner with internal teams and external agencies to deliver high-quality work.
- Document ROI and communicate measurable impact through data-backed insights.
Minimum Qualifications
- 10+ years of experience developing and executing data-driven B2B or enterprise marketing strategies.
- Ability to communicate complex marketing metrics, insights, and results to diverse stakeholders.
- Experience collaborating with cross-functional and external teams in an agile framework.
- Ability to manage multiple priorities and focus on high-impact opportunities.
- Comfort using data and AI tools to adapt strategies in real time across international teams.
- Experience in a fast-paced, global marketing environment.
- Experience incorporating data insights and AI-powered workflows into campaigns.
Preferred Qualifications
- BA or BS degree.
- Ongoing development of AI skills such as prompt or context engineering and agent orchestration.
- Experience redesigning workflows with AI tools and delivering measurable outcomes.
- Experience implementing responsible and ethical AI practices.
- B2B marketing experience in the technology sector.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses.
Meta's products include Facebook, Messenger, Instagram, WhatsApp, and immersive augmented and virtual reality experiences.
Compensation Information
- Compensation is determined by skills, qualifications, experience, and location.
- The posting states that compensation details may reflect a base hourly rate, monthly rate, or annual salary, excluding applicable bonus, equity, or sales incentives.
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