Business Marketing Manager, Middle East and Africa
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Key skills for this role
Role Overview
Meta is seeking an experienced Business Marketing Manager for its Middle East and Africa team.
The role supports businesses, brands, agencies, partners, and industry stakeholders using Meta business solutions.
The position focuses on scaled, innovative, and data-driven B2B marketing across multiple audiences and channels.
Key Skills for This Role
Full Job Posting
Role overview
Meta is seeking an experienced Business Marketing Manager for its Middle East and Africa team.
The role supports businesses, brands, agencies, partners, and industry stakeholders using Meta business solutions.
The position focuses on scaled, innovative, and data-driven B2B marketing across multiple audiences and channels.
Responsibilities
- Deliver marketing activations across events, campaigns, programs, training, and content.
- Develop multi-regional integrated marketing programs aligned with vertical, global, and EMEA priorities.
- Own projects, identify opportunities, and drive measurable revenue and business impact.
- Redesign workflows to use multiple AI tools in parallel and improve speed and quality.
- Test, measure, optimize, and scale initiatives using marketing analytics and data-driven strategies.
- Engage leaders, communicate AI-driven impact, and help scale responsible AI adoption.
- Partner with internal teams and external agencies to deliver high-quality marketing work.
- Use data to advise stakeholders, influence decisions, and identify innovative ways to increase marketing impact.
- Document results and communicate return on investment through data-backed leadership reporting.
Minimum qualifications
- 10+ years of experience developing and executing data-driven B2B or enterprise marketing strategies.
- Ability to communicate complex marketing metrics, insights, and results to diverse stakeholders.
- Experience collaborating with cross-functional and external teams in an agile framework.
- Ability to manage multiple priorities and focus on the highest-impact opportunities.
- Comfort working with ambiguity and using data and AI tools to refine strategies in real time.
- Experience in a fast-paced, global marketing environment.
- Experience incorporating data insights and AI-powered workflows into marketing campaigns.
Preferred qualifications
- BA or BS degree.
- Ongoing AI skill development, including prompt or context engineering and agent orchestration.
- Experience redesigning workflows with AI tools and delivering measurable AI-driven outcomes.
- Experience implementing responsible and ethical AI practices.
- B2B marketing experience in the technology sector.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses.
Meta is developing social technology across platforms including Facebook, Messenger, Instagram, WhatsApp, augmented reality, and virtual reality.
Compensation
- Compensation is determined by skills, qualifications, experience, and location.
- The posting references possible base hourly, monthly, or annual compensation but does not specify an applicable cadence or amount.
- Benefits may be offered in addition to base compensation.
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