Business Marketing Manager, Middle East and Africa
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Key skills for this role
Role Overview
Meta is seeking an experienced Business Marketing Manager for its Business Marketing team in EMEA.
The role supports businesses, brands, agencies, partners, industry organizations, and influencers across the Middle East and Africa.
The position develops and executes marketing initiatives covering Meta's business solutions.
Key Skills for This Role
Full Job Posting
Role Overview
Meta is seeking an experienced Business Marketing Manager for its Business Marketing team in EMEA.
The role supports businesses, brands, agencies, partners, industry organizations, and influencers across the Middle East and Africa.
The position develops and executes marketing initiatives covering Meta's business solutions.
Responsibilities
- Deliver marketing activations across events, campaigns, programs, training, and content using AI-integrated workflows.
- Develop and drive multi-regional integrated marketing programs with a vertical focus aligned to global and EMEA priorities.
- Own and project-manage initiatives while identifying opportunities and driving measurable impact.
- Apply data-driven strategies to test, measure, optimize, and scale initiatives.
- Use analytics and AI to break down complex problems, refine solutions, and guide decisions.
- Engage leaders, communicate AI-driven impact, and support broader AI adoption.
- Partner with internal teams and external agencies to ensure high-quality delivery.
- Experiment with emerging AI technologies and document return on investment through data-backed insights.
- Use AI responsibly and ethically to protect people, data, and intellectual property.
Minimum Qualifications
- 10+ years of experience developing and executing data-driven B2B or enterprise marketing strategies.
- Ability to communicate complex marketing metrics, insights, and results to diverse stakeholders.
- Experience collaborating with cross-functional and external teams in an agile framework.
- Ability to manage multiple priorities while focusing on high-impact opportunities.
- Comfort working with ambiguity across international teams using data and AI tools.
- Experience in a fast-paced, global marketing environment.
- Experience incorporating data insights and AI-powered workflows into marketing campaigns.
Preferred Qualifications
- BA or BS degree.
- Ongoing AI skill development, including prompt or context engineering and agent orchestration.
- Experience redesigning workflows with AI tools and delivering measurable AI-driven outcomes.
- Experience implementing responsible and ethical AI practices.
- B2B marketing experience in the technology sector.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses.
Meta develops products and experiences across social technology, augmented reality, and virtual reality.
Compensation
- Compensation may be based on skills, qualifications, experience, and location.
- The posting references base hourly, monthly, or annual compensation but does not specify an amount or cadence for this role.
- Additional compensation may include benefits, bonus, equity, or sales incentives where applicable.
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