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Business Head – Distribution (AV / Pro Audio / MI)

Techniline Electronics
Dubai, UAE
Full Time
Executive
Field
1 months ago
P&L managementChannel salesDistributionPro AudioAV distributionExport strategy
Free

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About Techniline

  • For over 30 years, Techniline Electronics has been the Middle East's trusted distributor of professional audio equipment, public address systems, and musical instruments.
  • We serve a network of resellers, system integrators, retailers, event companies, and end users across the UAE, Africa, GCC, and South Asia.
  • We operate at the intersection of distribution, retail, and digital commerce, including flagship retail brands MusicMajlis and Soundline Main.

The Opportunity

  • We are hiring a Business Head – Distribution & Digital Commerce to own and lead the next chapter of growth for our core distribution business.
  • This is the most senior commercial role outside the CEO, with full P&L ownership across all distribution channels.
  • You will report directly to the CEO and operate as the commercial counterpart to the technical and projects function.

What You Will Own

  • Full Commercial P&L: Revenue, margin, cost to serve, and working capital discipline across the entire distribution business.
  • Channel Leadership: UAE channels (resellers, key accounts, SI/MEP/FM/contractors, retailers, event companies, end users, e commerce) and export markets.
  • Top Account Relationships: Senior level engagement with most important customers; building account plans, deepening relationships, expanding share of wallet.
  • Export Strategy & Build out: Diagnose, design, and execute the right go to market model for each export cluster.
  • Digital Commerce Direction: Lead the strategic review and evolution of our UAE digital commerce platform.
  • Sales Organisation Design: Within 90 days, deliver a structured proposal for how the commercial team should be shaped to win.
  • Pricing Governance: Define discount bands, channel pricing rules, and approval matrices; defend margin against pricing pressure.
  • Team Building & Performance: Lead, assess, and upgrade the commercial team; hire, coach, develop, and hold people accountable.

What You Bring Must Have

  • 10+ years of commercial experience, with at least 5 years at Head / Director / Country Manager level carrying full P&L (revenue AND margin).
  • Career built on the distributor side of the transaction — you've owned inventory, appointed channel partners, managed trade terms, taken margin risk.
  • Industry background in professional AV, pro audio, musical instruments, or PA systems distribution (or directly adjacent: ELV systems distribution).
  • Meaningful UAE or GCC commercial experience with existing channel relationships in the trade community.
  • Proven experience running both UAE/GCC domestic channels AND export markets — not one or the other.
  • Track record of building commercial systems from scratch — CRM rollouts, pricing frameworks, dealer hierarchies, territory design.
  • Comfort building or rebuilding a sales team or agent network from a low base.
  • Currently in UAE or able to relocate within 30 days.

Strong Preferences

  • Native or fluent Arabic.
  • Experience in lean, owner managed organisations (under 150 people).
  • Founder, co founder, or owner operator background in a distribution or trading business.
  • Africa export experience (East, West, or Central).
  • Experience managing exclusive distribution or sole agency agreements.
  • Familiarity with brands in our portfolio or our competitive set.

Compensation & Benefits

  • Starting salary: AED 25,000 – 30,000 per month, all inclusive (depending on experience).
  • Structured 12 month review: On delivery of Year One outcomes, total compensation potential of up to AED 35,000 – 40,000 per month inclusive of variable performance components.
  • Performance variable: Gross margin based commission designed for meaningful upside on outperformance.
  • Strategic bonus: Performance linked discretionary bonus tied to business profitability and named strategic milestones.
  • Benefits: Per UAE Labour Law — visa, medical insurance, workmen's compensation, annual home leave ticket, end of service gratuity, 30 days annual leave.
  • Tools: Laptop, mobile plan, vehicle allowance, expense account.

How to Apply

  • Apply directly via the link — no CV required upfront. The application takes approximately 5 minutes.
  • You will be asked a short set of screening questions and may be invited to a brief AI led interview.
  • Shortlisted candidates can expect: Equip AI interview (~30 min), intro call with CEO, full Topgrading career interview (90–120 minutes), reference checks with at least 3 past managers, final meeting with Managing Director, final compensation and start date discussion.

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