Business Development Representative

As a BDR you will help build awareness and generate qualified sales opportunities across priority accounts in Food & Beverage, Cosmetics & Personal Care, and Retail / Private Label. Your work will directly support Centric’s growth in markets where product complexity, speed to market, compliance, sustainability, and supplier collaboration are increasingly important.

You will be responsible for researching accounts, identifying key stakeholders, executing personalized outbound outreach, qualifying early-stage opportunities, and ensuring strong handoffs to Sales.

Identify and engage target accounts across Food & Beverage, Cosmetics & Personal Care, Retail, Grocery Retail, and Private Label.

Generate qualified meetings and Sales Accepted Leads for the North American CPGR Sales team.

Conduct early-stage discovery to understand business needs, current processes, pain points, and potential fit with Centric.

Ensure meetings are qualified before handoff to Sales.

Focus on pipeline quality, not just activity or meeting volume.

Document prospect context, business pain, next steps, and qualification notes in Salesforce.

Lead outbound prospecting through email, phone, LinkedIn, and event-driven outreach.

Tailor messaging by industry, persona, and business challenge.

Create personalized outreach based on account research and relevant business triggers.

Build talk tracks for key personas including R&D, Product Development, Innovation, Regulatory, Quality, Packaging, Private Label, Sourcing, Sustainability, and IT.

Test and refine messaging based on response rates, meeting conversion, and Sales feedback.

Maintain consistent follow-up with prospects and target accounts.

Research and map target accounts across North America.

Identify key contacts and buying groups within priority accounts.

Capture relevant account intelligence, including company size, product categories, private label relevance, product complexity, regulatory exposure, innovation intensity, recent business triggers, and likely system landscape.

Build context around current tools, manual workflows, spreadsheet reliance, and potential Centric fit where available.

Collaborate with Sales Executives to prioritize accounts and refine outreach strategy.

Support pipeline generation around priority industry events.

Build pre-event target account and contact lists.

Conduct pre-event outreach to book meetings.

Coordinate with Sales and Marketing on event follow-up.

Capture buyer feedback, market insights, and competitor observations.

Ensure post-event follow-up is timely, structured, and documented.

Develop a strong working understanding of the CPGR industries Centric serves, including:

Food & Beverage product development, recipes, formulations, ingredients, nutrition, allergens, supplier collaboration, claims, labeling, packaging, artwork, quality, and regulatory compliance.

Cosmetics & Personal Care formula management, ingredients, claims, packaging, artwork, sustainability, transparency, and multi-market regulatory requirements.

Retail, Grocery Retail, and Private Label product development, sourcing, supplier collaboration, packaging, quality, compliance, category execution, and time-to-shelf pressures.

You should be able to connect Centric’s value proposition to the specific challenges faced by different buyer personas and verticals.

Maintain accurate and complete activity, account, contact, and lead records in Salesforce.

Log outbound activity, prospect responses, meeting outcomes, and follow-up actions.

Capture lead sources and campaign attribution accurately.

Provide clear handoff notes for Sales Executives.

Track progress against activity, meeting, SAL, and pipeline goals.

Share market feedback, buyer objections, competitor insights, and messaging learnings with Sales, Marketing, and CPGR leadership.

The ideal candidate is a motivated BDR who enjoys outbound prospecting, account research, and learning complex industries. They are comfortable reaching out to new prospects, tailoring messages by persona and business challenge, and working closely with Sales to generate qualified pipeline.

They bring energy, curiosity, discipline, and resilience. They understand that success in this role requires more than activity volume — it requires relevant outreach, strong qualification, clean handoffs, and a commitment to building meaningful opportunities in strategic CPGR markets.

Competitive salary and benefits.

Remote work with a collaborative North American team.

Opportunity to join a global software company and contribute to a strategic growth market.

Exposure to enterprise sales cycles and senior buyers across Food & Beverage, Cosmetics & Personal Care, Retail, Grocery Retail, and Private Label.

A multifaceted role with responsibility across prospecting, research, qualification, events, and pipeline generation.

The opportunity to help build Centric’s CPGR business development motion in North America.

Centric Software provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.