Business Development & Product Specialist

Westpower

Calgary, CAN

Full Time

Mid

Field

1 weeks ago

Business DevelopmentTechnical SalesReliability EngineeringCondition MonitoringCRMCommunication

Free

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Key skills for this role

Business DevelopmentTechnical SalesReliability Engineering

Business Development & Product Specialist – Reliability is a customer facing commercial role responsible for driving revenue growth across industrial sites in Western Canada.
The role combines proactive business development with hands on technical discovery, enabling customers to improve equipment reliability, adopt new technology, and increase asset performance.
The role blends business development strategy, technical discovery, and commercial execution.

Identify, qualify, and pursue net new reliability opportunities across all industries and regions.
Develop business development strategies into targeted and measurable sales campaigns.
Actively drive opportunities through the pipeline from initial contact to close.
Position reliability services and condition monitoring solutions to align with customer operations.
Own deal momentum while collaborating with Sales and SMEs to secure wins.

Conduct site walkdowns, baseline condition assessments and basic reliability audits.
Develop site maps, asset profiles, and reliability summaries that support solution development.
Independently identify reliability risks, gaps, and improvement opportunities.
Conduct product demonstrations, basic trials, and pilot programs.
Coordinate detailed assessments and intricate trial installation with Reliability Specialists.

Position Westpower’s reliability services, programs, and lifecycle offerings early in the customer’s improvement process.
Identify customer requirements by gathering technical details, procurement preferences, and product suitability.
Increase site awareness of products and services to maintain a robust sales pipeline.

Support adoption and growth of the condition monitoring product line.
Develop increasing technical and commercial depth in product line including condition monitoring solutions, lubricants, reliability products, and precision lubrication products.
Follow technology developments in the reliability products space.
Understand competing products and their positioning.
Act as a front line commercial advocate for monitoring technologies.

Work closely with Sales, Product Specialists, and Reliability Engineers to shape solutions.
Develop and maintain strong Reliability product and solution knowledge.
Provide market intelligence to inform service offerings and go to market strategy.
Lead customer meetings, site reviews, and solution walkthroughs.

Maintain accurate CRM documentation for opportunities, assessments, and contacts.
Provide reliable forecasting inputs and market insights to leadership.
Ensure consistent opportunity advancement and follow through.

3–8 years of experience in reliability, maintenance, asset performance, technical sales, or business development.
Background may include technical sales, consulting, or asset performance roles.
Experience working on industrial sites such as processing facilities, mines, mills, manufacturing plants, or utilities.
Comfortable engaging maintenance and reliability stakeholders in field environments.
Experience with machinery, vibration, lubrication, condition monitoring, or related technologies is an asset.
Strong commercial drive with the ability to translate technical insight into business value.
Organized and disciplined with CRM, follow through, and managing multiple opportunities.
Strong communication skills, able to explain reliability concepts clearly to both technical and non technical audiences.
Motivated by growth, new market development, and helping customers improve reliability, uptime, and asset performance.