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Business Development Manager, Export Markets
General Mills
Dubai, UAE
Full Time
Manager
1 months ago
SalesBusiness DevelopmentDistributor ManagementStrategic PlanningFinancial ForecastingDemand Planning
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SalesBusiness DevelopmentDistributor Management
About the Role
General Mills is seeking a Business Development Manager for Export Markets in Dubai to drive net sales and margin growth across the Middle East and Africa. The role involves managing distributor partnerships, developing market expansion plans, and leading commercial execution.
Key Skills for This Role
SalesBusiness DevelopmentDistributor ManagementStrategic PlanningFinancial ForecastingDemand Planning
Responsibilities
- Develop and lead market and distributor strategies for assigned export markets in the Middle East and Africa, with a clear focus on profitable growth, geographic expansion and business delivery
- Own the relationship with distributors and drive strong performance through clear objectives, robust reviews and effective joint business planning
- Deliver monthly, quarterly and annual sales, promotion, demand and financial forecasts in partnership with Supply Chain and Finance to ensure strong planning accuracy and visibility
- Identify risks, gaps, vulnerabilities and growth opportunities within the business plan, and recommend actions to improve delivery against targets
- Work closely with distributors and external agencies to develop and execute trade marketing plans that strengthen brand presence and deliver strong return on investment
- Recommend and implement commercial strategies and tactics to unlock growth in existing markets and support entry into new markets
- Lead opportunities in frontier and emerging markets, ensuring business cases and execution plans are commercially sound and aligned with long range growth priorities
- Partner closely with cross functional teams, including Marketing, Shopper, Sales, Supply Chain and Finance, to ensure effective delivery of market plans
- Bring strong consumer and shopper understanding to commercial decision making and translate market insight into practical growth opportunities
Requirements
- 10+ years of relevant experience in sales, business development or commercial roles within a multinational FMCG environment
- Bachelor’s degree required; MBA preferred
- Strong experience across Middle East markets; Africa market exposure is an advantage
- Proven track record of managing distributor led businesses and delivering results across export or emerging markets
- Strong commercial and strategic planning capability, with experience building and executing market growth plans
- Solid understanding of demand planning, financial forecasting and trade investment management
- Strong analytical, problem solving and decision making skills
- Excellent communication, influencing, selling and negotiation skills
- Strong understanding of customer, category and route to market dynamics
Full Job Posting
Functional Overview
- The Business Development Manager, Export Markets is responsible for delivering net sales, margin and business plan commitments across assigned export markets.
- This role leads distributor partnerships, identifies profitable growth opportunities, and develops market expansion plans to increase the reach of General Mills brands across existing and new geographies.
- The role combines strategic market development with strong commercial execution.
Key Responsibilities
- Develop and lead market and distributor strategies for assigned export markets in the Middle East and Africa, with a clear focus on profitable growth, geographic expansion and business delivery
- Own the relationship with distributors and drive strong performance through clear objectives, robust reviews and effective joint business planning
- Deliver monthly, quarterly and annual sales, promotion, demand and financial forecasts in partnership with Supply Chain and Finance to ensure strong planning accuracy and visibility
- Identify risks, gaps, vulnerabilities and growth opportunities within the business plan, and recommend actions to improve delivery against targets
- Work closely with distributors and external agencies to develop and execute trade marketing plans that strengthen brand presence and deliver strong return on investment
- Recommend and implement commercial strategies and tactics to unlock growth in existing markets and support entry into new markets
- Lead opportunities in frontier and emerging markets, ensuring business cases and execution plans are commercially sound and aligned with long range growth priorities
- Partner closely with cross functional teams, including Marketing, Shopper, Sales, Supply Chain and Finance, to ensure effective delivery of market plans
- Bring strong consumer and shopper understanding to commercial decision making and translate market insight into practical growth opportunities
Experience And Qualifications
- 10+ years of relevant experience in sales, business development or commercial roles within a multinational FMCG environment
- Bachelor’s degree required; MBA preferred
- Strong experience across Middle East markets; Africa market exposure is an advantage
- Proven track record of managing distributor led businesses and delivering results across export or emerging markets
- Strong commercial and strategic planning capability, with experience building and executing market growth plans
- Solid understanding of demand planning, financial forecasting and trade investment management
- Strong analytical, problem solving and decision making skills
- Excellent communication, influencing, selling and negotiation skills
- Strong understanding of customer, category and route to market dynamics
Company Overview
- We exist to make food the world loves.
- Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day.
- We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together.
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