Business Development Manager at Willowglen Systems — Edmonton, CAN | Base Career

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Grow and advance Willowglen’s transportation sales pipeline through proactive identification and qualification of greenfield and brownfield opportunities.
Develop and execute strategic account plans focused on key transit agencies, rail operators, OEMs, EPCs, and consulting organizations.
Drive early customer engagement and influence project requirements through a consultative, value-based selling approach.
Position Willowglen as a trusted partner by articulating our differentiated capabilities, proven experience, and long-term value proposition.
Develop and maintain a deep understanding of customer priorities, industry trends, funding initiatives, procurement strategies, and competitive dynamics.
Gather and share actionable market intelligence related to:
Transit authorities and rail operators
OEM and EPC relationships
Upcoming projects and capital programs
Competitive positioning
Emerging technologies and industry trends
Identify strategic partnership opportunities that strengthen Willowglen's position within the transportation sector.
Establish and maintain executive-level, commercial, and technical relationships with:
Transit authorities
Passenger rail operators

Engineering, Procurement & Construction (EPC) firms
Consultants and industry influencers
Serve as a trusted advisor throughout the customer engagement lifecycle.
Capture and communicate the Voice of the Customer (VOC) to internal stakeholders.
Advocate for Willowglen solutions and influence specifications related to SCADA, automation, data collection, communications, and operational technology systems.
Collaborate closely with Engineering, Project Delivery, Product Management, and Executive Leadership teams to develop winning pursuit strategies.
Lead customer presentations, workshops, and industry speaking engagements with both technical and executive audiences.

Business Development Manager