Brand & Marketing Manager

Role overview

Key responsibilities and objectives

• Support digital and non-digital brand and marketing strategies that shape brand positioning and narrative.
• Ensure marketing strategies align with the company's overall business strategy.
• Execute website, social media, direct marketing, newsletter, and on-ground activation activities.
• Create intelligence reports using audience research, observations, and current marketing trends.
• Evaluate campaign performance using digital analytics, third-party tools, and search engine optimization tools.
• Analyze marketing data continuously and adjust the brand to improve performance.
• Develop marketing activity budgets, monitor expenditures, and manage timelines.
• Generate proactive creative ideas to help the brand stand out and succeed.
• Manage and supervise external vendors.
• Ensure creative marketing materials follow brand guidelines and standards.
• Present strategies, plans, campaign results, and recommendations to senior management.

Requirements

• 6–10 years of experience in brand management across internal and external audiences.
• Bachelor's degree in Marketing, Business, or a related field.
• MBA is preferred.
• Proven ability to work cross-functionally.
• Experience managing a brand across multiple markets.
• Creative thinking and problem-solving ability.
• Strong communication skills.

Competencies

• Ability to manage multiple priorities in a fast-paced and demanding environment.
• Ability to self-motivate and work autonomously while collaborating with others.
• Confident communication and effective influencing skills.
• Strong listening and discussion facilitation skills.
• Strong networking and knowledge-sharing ability.
• Strategic thinking across culture, behavior, business processes, technology, and tools.

About TAM