Brand & Marketing Manager
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Key skills for this role
Role Overview
TAM is hiring a Brand & Marketing Manager to build, manage, and strengthen the company's brand image and awareness.
The role engages stakeholders including clients, employees, and vendors.
Key Skills for This Role
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About the Company
TAM Development Co. is a Saudi publicly listed company providing digital solutions and advisory services for public and private sector clients.
The company works with government entities and supports public transformation under Saudi Vision 2030.
Role Overview
TAM is hiring a Brand & Marketing Manager to build, manage, and strengthen the company's brand image and awareness.
The role engages stakeholders including clients, employees, and vendors.
Key Responsibilities and Objectives
- Support digital and non-digital brand and marketing strategies and shape brand positioning and narrative.
- Align marketing strategies with the company's overall business strategy.
- Execute website, social media, direct marketing, newsletter, and on-ground activation activities.
- Create intelligence reports based on audience research, observations, and marketing trend analysis.
- Evaluate campaign performance using analytics and SEO tools and adjust brand activities.
- Develop budgets, monitor expenditures, and manage marketing timelines.
- Generate creative ideas to help the brand stand out and succeed.
- Manage and supervise external vendors.
- Ensure content and designs follow brand guidelines and standards.
- Present strategies, campaign results, and recommendations to senior management.
Requirements
- 6–10 years of experience in brand management, internally and externally.
- Bachelor's degree in Marketing, Business, or a related field.
- MBA qualification is preferred.
- Proven cross-functional working ability and experience managing a brand across multiple markets.
- Creative thinking, problem-solving, and strong communication skills.
Competencies
Ability to manage multiple priorities in a fast-paced and demanding environment.
Ability to self-motivate and work autonomously while valuing coaching and collaboration.
Confident communication, influencing, listening, facilitation, networking, and knowledge sharing skills.
Strategic thinking across culture, behavior, business processes, technology, and tools.
People-oriented and values-driven approach.
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