As a Brand Manager at Surya Inc., you will play a pivotal role in shaping and enhancing our brand’s identity, visibility, and influence in the design industry. This dynamic role involves leading the development and execution of comprehensive brand strategies aimed at strengthening the company’s brand equity, awareness, and market penetration. You will collaborate with cross-functional teams, leverage market insights, and deploy innovative marketing initiatives to elevate Surya Inc. as a leader in the design community. This position offers a unique opportunity to blend strategic thinking, creativity, and leadership skills to drive meaningful growth and success for our brands.
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About Surya Inc.
Surya Inc. is an innovative home furnishings company catering to a variety of lifestyles. Surya Inc.’s thoughtfully curated design-forward furniture, rugs, textiles, lighting, wall decor and accents are available worldwide through leading retailers, interior designers, and online stores. The Surya Inc. family of brands includes Surya, Global Views, Mitchell Gold + Bob Williams, Livabliss, and RST Brands. Surya Inc. has been named to the Inc. 5000 annual list of America's fastest growing privately held companies ten times.
Job Description
As a Brand Manager at Surya Inc, you will lead the development and execution of comprehensive brand strategies aimed at strengthening the company's brand equity, awareness, and market penetration. You will drive initiatives to elevate the brand's presence across target markets, effectively positioning us as a leader in the design industry. This role offers an exciting opportunity to leverage your strategic thinking, creativity, and leadership skills to drive the continued growth and success of the brand.
Key Responsibilities
Brand Strategy Development : Collaborate with Director of Marketing to develop and execute innovative brand strategies that drive brand awareness, equity, and market penetration. Continuously evaluate market trends, consumer insights, and competitive landscape to identify opportunities for brand differentiation and growth.
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Brand Awareness Initiatives : Lead the development and implementation of multi-channel brand awareness campaigns, including digital marketing, social media, PR, events, and sponsorships. Collaborate with internal and external partners to maximize reach and impact.
Market Penetration Strategies : Develop and execute strategies to increase market penetration and expand our presence in target markets. Identify new opportunities for growth and develop tactics to penetrate new customer segments and geographic regions.
Brand Identity & Messaging : Define and articulate the brand's identity, personality, and messaging to effectively communicate its value proposition and resonate with target audiences.
Brand Positioning: Analyze market research and customer insights to identify market trends, and competitive positioning opportunities. Use insights to refine and optimize the brand's positioning strategy.
Brand Guardianship : Act as the custodian of the brand(s), ensuring that all marketing communications, visual assets, and brand experiences reflect the brand's values, personality, and guidelines.
Brand Equity Enhancement : Develop and implement initiatives to enhance the brand's equity and reputation, including brand awareness campaigns, sponsorships, partnerships, and community engagement activities.
Cross-Functional Collaboration : Collaborate closely with cross-functional teams, including marketing, product development, sales, and external agencies, to ensure alignment and integration of brand strategies and initiatives.
Performance Monitoring: Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of brand initiatives and campaigns. Use insights to optimize strategies and drive continuous improvement and maximize ROI.
About the Role
As a Brand Manager at Surya Inc., you will play a pivotal role in shaping and enhancing our brand’s identity, visibility, and influence in the design industry. This dynamic role involves leading the development and execution of comprehensive brand strategies aimed at strengthening the company’s brand equity, awareness, and market penetration. You will collaborate with cross-functional teams, leverage market insights, and deploy innovative marketing initiatives to elevate Surya Inc. as a leader in the design community. This position offers a unique opportunity to blend strategic thinking, creativity, and leadership skills to drive meaningful growth and success for our brands.
1. Brand Strategy Development
Collaborate with the Director of Marketing to create and execute forward-thinking brand strategies that drive brand awareness, loyalty, and market share.
Conduct ongoing evaluations of market trends, consumer insights, and competitive landscapes to identify opportunities for differentiation and growth.
Develop long-term brand plans and annual roadmaps aligned with business objectives.
2. Brand Awareness Initiatives
Lead the creation and execution of multi-channel campaigns, including digital marketing, social media, public relations, events, sponsorships, and experiential activations.
Partner with agencies, influencers, and industry stakeholders to amplify brand visibility and engagement.
Oversee storytelling efforts to create compelling narratives that resonate with target audiences and foster an emotional connection with the brand.
3. Market Penetration Strategies
Analyze market data and identify new growth opportunities, including untapped customer segments and geographic regions.
Develop actionable strategies and implement initiatives to increase market share in target areas.
Monitor performance and iterate approaches to maximize penetration in existing and emerging markets.
4. Brand Identity & Messaging
Define, evolve, and maintain a cohesive brand identity, ensuring consistency across all touchpoints.
Craft and refine brand messaging to effectively communicate the value proposition and establish an emotional connection with customers.
Serve as a steward of the brand’s personality, tone, and voice, ensuring alignment across all internal and external communications.
5. Brand Positioning
Leverage customer insights, market research, and trend analyses to refine the brand’s positioning strategy.
Identify opportunities to differentiate the brand from competitors and solidify its status as a design industry leader.
Collaborate with product development and marketing teams to ensure the brand’s positioning aligns with overall business objectives.
6. Brand Guardianship
Act as the custodian of the brand, ensuring that all marketing communications, visual assets, and experiential initiatives align with brand guidelines and values.
Monitor and enforce brand consistency across all internal and external channels.
Lead internal education efforts to ensure team members understand and embody the brand’s values.
7. Brand Equity Enhancement
Develop and execute initiatives to enhance the brand’s equity and reputation, such as strategic partnerships, community engagement programs, and co-branding opportunities.
Build and nurture relationships with industry influencers, media outlets, and collaborators to elevate the brand’s stature.
Continuously measure and optimize efforts to ensure sustainable equity growth.
8. Cross-Functional Collaboration
Work closely with marketing, product development, sales, and other teams to ensure alignment and integration of brand initiatives.
Partner with internal and external stakeholders to bring cohesive and impactful campaigns to life.
Collaborate on go-to-market strategies to support new product launches and portfolio expansions.
9. Performance Monitoring & Optimization
Define key performance indicators (KPIs) to measure the success of brand campaigns and initiatives.
Analyze campaign data and generate actionable insights to inform future strategies.
Provide regular reporting and updates to senior leadership, highlighting successes, challenges, and opportunities.
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA preferred.
5+ years of experience in brand management, marketing, or a related role, preferably within the design or home furnishings industry.
Strong understanding of branding principles, digital marketing, and consumer behavior.
Proven track record of developing and executing successful brand campaigns that drive measurable results.
Exceptional leadership and project management skills, with the ability to lead cross-functional teams and manage multiple priorities.
Strong analytical skills and a data-driven mindset, with the ability to derive insights and apply them to strategy.
Excellent communication and presentation skills, with the ability to influence and inspire stakeholders.
Passion for design, creativity, and storytelling.
What We Offer
A dynamic and collaborative work environment at the intersection of design and innovation.
Opportunities for professional growth and development within a fast-growing company.
Access to a comprehensive benefits package, including health insurance, retirement plans, and paid time off.
The chance to work with a passionate and talented team dedicated to transforming spaces and inspiring communities.
About Surya Inc.
Surya Inc. is a leading name in the design industry, offering a wide range of innovative, high-quality products that transform spaces and inspire creativity. With a commitment to excellence and a passion for design, we empower our customers to bring their vision to life. Join us as we continue to shape the future of design, one story at a time.
About Surya Inc.
Furniture Manufacturing1693 employeesFounded 1976
Private American home-furnishings manufacturer serving designers, retailers, and consumers with rugs, furniture, textiles, lighting, and décor.
