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Brand Manager – Tuna Category (KSA)
Omar Kassem Al-Esayi Marketing Co. Ltd. (OKAM)
Riyadh, KSA
Full Time
Mid
3 days ago
Brand ManagementCategory ManagementMarket ResearchProduct Lifecycle ManagementPricing StrategyTrade Promotions
Free
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Brand ManagementCategory ManagementMarket Research
About the Role
Omar Kassem Al-Esayi Marketing Co. Ltd. (OKAM) seeks a Brand Manager for the Tuna category in Riyadh.
Key Skills for This Role
Brand ManagementCategory ManagementMarket ResearchProduct Lifecycle ManagementPricing StrategyTrade Promotions
Responsibilities
- Develop and execute annual brand plans aligned with company strategic objectives
- Drive brand growth, profitability, and market share within the Tuna category
- Manage marketing budgets and evaluate brand performance against KPIs
- Analyze market trends, consumer behavior, and customer insights to identify growth opportunities
- Monitor competitors' activities, pricing, product launches, and promotional initiatives
- Plan and execute marketing campaigns, promotional activities, and communication plans
- Identify and lead new product innovation opportunities from concept through market launch
- Manage the Tuna product portfolio to achieve sustainable growth, profitability, and market leadership
- Develop pricing strategies, promotional plans, and commercial discount programs in collaboration with Sales and Finance
- Work closely with Sales and Supply Chain teams to forecast demand and ensure product availability
- Prepare business performance reports and recommend action plans to achieve commercial objectives
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum 5–8 years of experience in Brand Management, Product Management, or Category Management within FMCG
- Experience in FMCG Food or Seafood categories highly preferred
- Strong knowledge of FMCG commercial operations, product lifecycle management, category management, pricing strategies, trade promotions, and commercial analysis
- Strong understanding of the Saudi FMCG market, distribution channels, retail, wholesale, and food service sectors
- Proven experience in launching new products and managing existing product portfolios
- Strong financial and commercial acumen with ability to analyze P&L performance
- Excellent analytical, strategic planning, negotiation, and project management skills
- Advanced proficiency in Microsoft Excel and PowerPoint
- Excellent communication skills in English and Arabic
Full Job Posting
Key Responsibilities
- Develop and execute annual brand plans aligned with company strategic objectives
- Drive brand growth, profitability, and market share within the Tuna category
- Manage marketing budgets and evaluate brand performance against KPIs
- Analyze market trends, consumer behavior, and customer insights to identify growth opportunities
- Monitor competitors' activities, pricing, product launches, and promotional initiatives
- Plan and execute marketing campaigns, promotional activities, and communication plans
- Identify and lead new product innovation opportunities from concept through market launch
- Manage the Tuna product portfolio to achieve sustainable growth, profitability, and market leadership
- Develop pricing strategies, promotional plans, and commercial discount programs
- Work closely with Sales and Supply Chain teams to forecast demand and ensure product availability
- Prepare business performance reports and recommend action plans
Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum 5–8 years of experience in Brand Management, Product Management, or Category Management within FMCG
- Experience in FMCG Food or Seafood categories highly preferred
- Strong knowledge of FMCG commercial operations, product lifecycle management, category management, pricing strategies, trade promotions, and commercial analysis
- Strong understanding of the Saudi FMCG market, distribution channels, retail, wholesale, and food service sectors
- Proven experience in launching new products and managing existing product portfolios
- Strong financial and commercial acumen with ability to analyze P&L performance
- Excellent analytical, strategic planning, negotiation, and project management skills
- Advanced proficiency in Microsoft Excel and PowerPoint
- Excellent communication skills in English and Arabic
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