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Brand Manager – Specialty & Innovative Medicines

Arabian Ethicals Company

Dubai, UAE

Full-time

Director

Onsite

Discovered 1 weeks ago

Brand managementProduct managementNew product launchesPharmaceutical industrySpecialty careInnovative medicines

Free

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Key skills for this role

Brand managementProduct managementNew product launches

Arabian Ethicals was established in 1977 to manage, store, and distribute manufacturers’ brands to private and governmental sectors.

The company distributes pharmaceutical, animal health, and consumer brands in the UAE.

Lead end-to-end commercial preparation and execution of launches across oncology, immunology, rare diseases, and other specialty and innovative portfolios.
Develop launch positioning, value propositions, messaging, customer segmentation, timelines, KPIs, forecasts, budgets, and business cases.
Conduct market assessments and coordinate launch readiness across Commercial, Regulatory, Market Access, Supply Chain, Finance, and other functions.
Track launch performance and implement corrective actions.

Develop annual and long-term brand plans based on market opportunities and business objectives.
Translate global and regional principal strategies into appropriate UAE commercial strategies.
Identify growth opportunities and monitor market trends, competitors, treatment guidelines, product performance, and customer insights.
Optimize the brand mix and product lifecycle strategy.

Map patient journeys and identify barriers to diagnosis, treatment initiation, access, and continuation.
Develop stakeholder engagement strategies for healthcare professionals and healthcare institutions.
Identify and develop relationships with key opinion leaders.
Work with Market Access on reimbursement, tender, formulary, and access dynamics.

Analyse market and sales data, track brand KPIs, market share, sales performance, and promotional effectiveness.
Prepare management presentations and business reviews for senior leadership and principals.
Coordinate activities across Sales, Regulatory Affairs, Market Access, Supply Chain, Finance, Business Development, and principal companies.
Coordinate launch plans and commercial strategies with principals and identify partnership and portfolio expansion opportunities.

Bachelor’s degree in Pharmacy, Medicine, Life Sciences, Biotechnology, Biomedical Sciences, Business, Marketing, or a related discipline.
MBA, master’s degree, or relevant commercial qualification.
5–8 years of pharmaceutical industry experience, preferably in specialty care, innovative medicines, or hospital products.
Proven brand or product management experience and demonstrated new product launch experience.

Strong strategic thinking and commercial acumen.
Ability to develop business cases, forecasts, and brand plans.
Strong project management, cross-functional coordination, communication, presentation, and influencing skills.
Proficiency in Microsoft Excel and PowerPoint and ability to interpret market data and commercial analytics.