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Brand Manager
Canopy Growth Corporation
Remote, CAN
Full-time
Senior · 5+ years experience
Remote
CAD 65000-95000 yearly / year
Discovered 3 days ago
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The Company
At Canopy Growth, our mission is clear: improve lives, end cannabis prohibition, and strengthen communities. We believe that cannabis can be a force for good. We’re building a consumer-centric organization that is focused on sharing the transformational potential of cannabis with the world. We will achieve this through an innovative and disruptive portfolio of cannabis and hemp-derived products.
Canopy Growth is the world's leading cannabis and hemp company. We recognize that employees are at the core of our success, and we take pride in a corporate culture that emphasizes inclusiveness, collaboration, and diversity.
Our employees come from a wide range of backgrounds, each bringing their own unique skills and talents to the table, working together to continue our incredible momentum of growth. If you are interested in building global challenger brands, scaling a business, and working in a values-driven environment, we want to hear from you!
The Opportunity
The Brand Manager will lead the development and execution of brand strategies that drive awareness, consumer engagement, market share growth, and profitability. This individual will act as the general manager of their assigned brand portfolio, partnering cross-functionally with innovation, sales, insights, finance, regulatory, and operations teams to bring compelling consumer experiences to market.
The ideal candidate combines strong analytical skills with creative thinking, possesses a deep understanding of consumer behavior, and has experience building brands within a fast-paced consumer goods environment.
Brand Strategy & Planning
Develop and execute annual brand plans aligned with company growth objectives.
Define brand positioning, value propositions, and consumer targeting strategies.
Identify growth opportunities through consumer insights, market trends, and competitive analysis.
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