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Key skills for this role
As a Brand Manager within the Social Sharing, you will be accountable for driving the development and execution of brand strategy, working closely with commercial teams to deliver growth plans and build compelling, distinctive marketing programmes. The role requires strong leadership and influencing skills to inspire and gain commitment across functions and seniority levels, with regular exposure to Director and UK Exec audiences. You will have full ownership of revenue and profit delivery across a brand portfolio, developing and implementing strategic marketing plans that achieve both short‑ and long‑term financial targets while building market‑leading brands that people talk about.
Lead elements of the brand portfolio, monitoring performance, recommending actions, and motivating cross‑functional teams to drive results
Partner with line manager to define and deliver the 3‑year strategic plan
Develop and deliver annual brand plans aligned to sales, profit targets, and pladis UK performance metrics
Regularly review performance and take corrective action where required
Use data and insights to drive projects and inform brand development
Work with manager and cross‑agency teams to deliver integrated marketing initiatives
Own innovation and renovation projects, including project management, cross‑functional leadership, and monthly gate reviews
Act as brand and consumer champion within pladis UK
Develop and deliver integrated marketing plans across OOH, digital, social, and in‑store channels
Commercially manage the brand portfolio to achieve performance targets
Identify market opportunities through consumer insight and competitive analysis to drive brand growth and share gain
Lead cross‑functional teams to deliver brand‑building activity, in‑store activation, and new product launches
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Influence and engage stakeholders to gain commitment without formal authority
Build strong relationships with technical development and supply chain teams on renovation projects
Bring your experience.
Experience in Brand Management within and FMCG environment
Strong Project Management and cross functional collaboration skills
Experience of IRI/Nielsen and Kantar data
Self-starter with an ability to work across multiple projects and subject areas
This position is not eligible for sponsorship.
Initial Telephone call with Talent Acquisition
1st stage interview – 45 minutes competency-based interview based on our company values and your experiences.
2nd stage interview – 90 minutes – a technical interview to understand your skill set/case study or presentation interview.
pladis does also use both Psychometric and Aptitude tests to support our processes so you may be asked to complete these as part of your process. Some processes may differ, but we will keep you updated!
Annual Incentive Plan (AIP) – this is the business’s annual bonus scheme.
Opportunity to self-enrol into Health Cash Plan
Private medical Insurance
Enhanced parental leave and a supportive phased return-to-work program to help colleagues balance family and career.
Stakeholder Pension Scheme
Life Assurance Cover ~ upon enrolment to Stakeholder Pension Scheme
25 days + bank holidays
Holiday Enhancement Scheme
1 Volunteering Day per year
Cycle to work scheme
Discounted gym membership – Carlisle and Chiswick only
Discount and Cashback Scheme – make your everyday spending work hard for you on major high street brands, supermarkets and services
Access to Employee Assistance Programme
Financial Wellbeing Support
Access to great training and development opportunities
pladis is an equal opportunities employer, like every great recipe we’re a thoughtful mix. A happy and inclusive place to work that’s as diverse as our consumers and the communities we support, live and work in, all around the world. Where every voice is heard, and difference is celebrated. Where fresh perspectives and new ideas help us grow and thrive.
Accessibility at Chiswick: Our Chiswick site has step-free access, accessible entrances nad lifts between floors to support with individuals with mobility needs. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to receive other benefits and privileges of employment, and where possible to perform key job functions.
pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.
We operate a strict Preferred Supplier List. If you are a recruitment agency and wish to submit candidate to be considered for this vacancy, you must have agreed to, and signed, our terms of business. We will not accept CVs from any other sources other than those currently on our PSL. We will not pay a fee for any candidate that has not been represented by a provider on our PSL.
Global biscuits and confectionery manufacturer.
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