bayt
Brand & Content Manager
UNIFONIC
Riyadh, KSA
Full Time
Manager
1 months ago
Brand StrategyContent MarketingPublic RelationsCreative DevelopmentMarketing AnalyticsProject Management
Free
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Brand StrategyContent MarketingPublic Relations
About the Role
Unifonic, an AI-native customer experience platform, seeks a Brand & Content Manager to shape market perception and lead brand strategy, creative development, content programs, PR, and thought leadership.
Key Skills for This Role
Brand StrategyContent MarketingPublic RelationsCreative DevelopmentMarketing AnalyticsProject Management
Responsibilities
- Manage and evolve Unifonic's visual identity and brand guidelines, ensuring consistent application across all touchpoints
- Oversee development of creative assets across digital, events, campaigns, social media, web, and sales enablement
- Build efficient creative workflows and processes for high quality, on brand execution at scale
- Manage relationships with creative agencies, freelancers, and production partners
- Support and execute the company's editorial strategy, messaging, and content initiatives
- Develop and manage content calendars across owned, earned, and executive channels
- Create and coordinate thought leadership programs, executive communications, customer stories, and campaign content
- Partner with PR agencies and media contacts to secure relevant media coverage and speaking opportunities
- Support relationships with industry analysts, research firms, and key market influencers
- Partner with Marketing Operations to track brand and content performance metrics
Requirements
- 8+ years of experience in brand management, creative marketing, content marketing, communications, or related disciplines
- Experience working within technology, SaaS, platform, or high growth businesses
- Strong understanding of brand management, content strategy, and integrated marketing campaigns
- Excellent writing, storytelling, and communication skills
- Experience managing creative projects and collaborating with designers, agencies, and cross functional teams
- Familiarity with PR programs, media engagement, and thought leadership initiatives
- Analytical mindset with ability to interpret marketing performance data
- Strong project management skills with ability to manage multiple priorities
- MENA market experience preferred; Arabic and English proficiency is a strong advantage
Full Job Posting
Company Overview
- Unifonic is an AI native customer experience platform for emerging markets, serving over 5,000 enterprises across MENA.
Role Overview
- The Brand & Content Manager will shape how the market understands and experiences Unifonic, leading brand strategy, creative development, content programs, PR, and thought leadership.
Key Responsibilities
- Managing and evolving Unifonic's visual identity and brand guidelines.
- Overseeing development of creative assets across digital, events, campaigns, social media, web, and sales enablement.
- Building efficient creative workflows and processes.
- Managing relationships with creative agencies, freelancers, and production partners.
- Supporting and executing the company's editorial strategy and content initiatives.
- Developing and managing content calendars across owned, earned, and executive channels.
- Creating and coordinating thought leadership programs, executive communications, customer stories, and campaign content.
- Partnering with PR agencies and media contacts to secure media coverage and speaking opportunities.
- Supporting relationships with industry analysts, research firms, and key market influencers.
- Partnering with Marketing Operations to track brand and content performance metrics.
What You'll Bring
- 8+ years of experience in brand management, creative marketing, content marketing, communications, or related disciplines.
- Experience working within technology, SaaS, platform, or high growth businesses.
- Strong understanding of brand management, content strategy, and integrated marketing campaigns.
- Excellent writing, storytelling, and communication skills.
- Experience managing creative projects and collaborating with designers, agencies, and cross functional teams.
- Familiarity with PR programs, media engagement, and thought leadership initiatives.
- Analytical mindset with ability to interpret marketing performance data.
- Strong project management skills.
- MENA market experience preferred; Arabic and English proficiency is a strong advantage.
Craft and Toolkit
- Brand Strategy & Management
- Creative Development
- Content Marketing & Storytelling
- Public Relations & Media Relations
- Analyst & Influencer Relations
- Marketing Analytics & Attribution
- Marketing Technology
- Project & Stakeholder Management
Character Traits
- Analytical thinking and problem solving
- Ownership and accountability
- Communication
- Collaboration
- Adaptability and learning
- Mentorship and knowledge sharing
- Resilience
- Quality and attention to detail
- Advocacy and innovation
Benefits
- Competitive salary and bonus
- Unifonic share scheme
- 30 holiday days after first anniversary
- Birthday off
- Up to 25 days per year working from anywhere in the world
- Paid leave for new parents
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