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Brand Content Lead
DECJUBA
Cremorne, KSA
Full Time
Lead
3 weeks ago
CopywritingContent StrategyBrand StrategyCampaign MessagingStakeholder ManagementProject Management
Free
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CopywritingContent StrategyBrand Strategy
About the Role
DECJUBA is looking for a Brand Content Lead to own and evolve the brand's tone of voice, campaign narratives, and messaging across all customer touchpoints. You will lead content strategy, develop copy frameworks, and collaborate with marketing and creative teams.
Key Skills for This Role
CopywritingContent StrategyBrand StrategyCampaign MessagingStakeholder ManagementProject Management
Responsibilities
- Own and evolve DECJUBA’s tone of voice across all customer and internal touchpoints
- Develop compelling messaging frameworks, campaign narratives, positioning and message hierarchy
- Write, guide and edit shortform and longform copy across campaigns, blogs, website, social, emails, paid media, packaging, signage and internal communications
- Empower channel managers with clear copy frameworks, prompt libraries and messaging tools
- Conduct market, audience and competitor research to uncover trends and create relevant content
- Build strong relationships across Creative, Marketing, CRM, eCommerce, Retail and internal teams
- Contribute to the evolution of copy, briefing and messaging processes, including AI powered tools
- Champion brand consistency across emerging platforms and new tools
Requirements
- 5+ years’ experience in content, brand strategy, editorial copywriting or a similar role
- Strong shortform and longform copywriting skills with exceptional attention to detail
- Proven experience developing content strategy, campaign messaging and copy frameworks across multiple brands or customer segments
- Ability to turn brand and business strategy into clear, compelling messaging
- Strong understanding of brand storytelling and customer journeys
- Confidence partnering with creative and cross functional teams
- Strong stakeholder management and project management skills
Full Job Posting
The Opportunity
- In this role, you’ll own and evolve our campaign narrative, tone of voice, content frameworks and brand messaging across DECJUBA, D LUXE Basics, DECJUBA Kids, DECJUBA Foundation and DECJUBA Future.
- From eDMs, website and social to packaging, swing tickets, in store signage, paid assets, internal communications and AI powered tools, you’ll make sure our words are clear, compelling and unmistakably DECJUBA.
- You’ll partner closely with Brand Marketing, Digital Marketing, Creative, CRM and eCommerce to deliver messaging that connects with our customer, supports commercial goals and elevates the entire customer journey.
Key Responsibilities
- Own and evolve DECJUBA’s tone of voice, ensuring messaging is consistent, elevated and fit for channel across all customer and internal touchpoints.
- Develop compelling messaging frameworks, campaign narratives, positioning and message hierarchy that bring brand and commercial objectives to life.
- Write, guide and edit shortform and longform copy across campaigns, blogs, website, social, emails, paid media, packaging, signage and internal communications.
- Ensure all written materials reflect the right tone, style and customer experience across all sub brands.
- Empower channel managers with clear copy frameworks, prompt libraries and messaging tools that support fast, brand aligned content creation.
- Conduct market, audience and competitor research to uncover trends, spark ideas and create relevant, customer led content.
- Build strong relationships across Creative, Marketing, CRM, eCommerce, Retail and internal teams to align messaging, visuals and customer moments.
- Contribute to the evolution of copy, briefing and messaging processes, including how AI powered tools can support creativity, consistency and efficiency.
- Champion brand consistency across emerging platforms, new tools and evolving customer touchpoints.
- Bring a campaign led mindset to content across eDMs, website, social, print, in store, internal and paid channels.
What You'll Bring
- 5+ years’ experience in content, brand strategy, editorial copywriting or a similar role.
- Strong shortform and longform copywriting skills, with exceptional attention to detail, grammar and spelling.
- Proven experience developing content strategy, campaign messaging and copy frameworks across multiple brands, business units or customer segments.
- The ability to turn brand and business strategy into clear, compelling messaging that connects with customers and drives commercial outcomes.
- A strong understanding of brand storytelling, customer journeys and how messaging flexes across digital, print, social, email, paid, in store and internal channels.
- Confidence partnering with creative and cross functional teams to ensure words, visuals and customer moments work together with impact.
- Strong stakeholder management and project management skills, with the ability to influence, present ideas and manage multiple priorities at pace.
- A genuine interest in fashion marketing, new tools and smarter ways of working, while always protecting brand integrity and tone of voice.
Why DECJUBA?
- At DECJUBA, we’re passionate about delivering AMAZING across every customer touchpoint, online, offline and everywhere in between.
- You’ll be joining a fast paced, high growth business where creativity, commercial thinking and customer connection matter.
- This is your opportunity to shape the words, stories and messaging that help our customers engage with DECJUBA, wherever, whenever and however they choose to shop.
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