B2C Operations CRM and Product Manager

• Growth Initiatives: Partner with Marketing, Product, and Data Science teams to design growth tactics, rewards, incentives, and promotional mechanics tailored for social casino players.
• A/B Testing & Experimentation: Rigorously test campaign creative, copy, timing, coin/bonus offers, and segmentation to maximize Open Rates, CTRs, and In-App Purchases (IAP).
• Copywriting & Creative Messaging: Draft compelling, compliant, and high-converting campaign copy that simplifies complex game mechanics/promotions and engages casino players.

• Data-Driven Insights: Analyze player behavioral data, cohort trends, and campaign metrics to uncover actionable insights that improve lifetime value and reduce churn.
• KPI Tracking: Define, monitor, and present key performance indicators (Open Rates, Conversion Rates, ARPU, Retention Rates, ROI) in weekly, monthly, and quarterly reports for leadership.
• Operational Alignment: Coordinate cross functionally across data team, design, customer support and product teams to ensure seamless execution of live operational events and promotions.

• Education: Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• Experience: 3+ years of experience in digital marketing, with a heavy emphasis on CRM, growth hacking, or lifecycle marketing (preferably in Social Casino, iGaming or Crypto ecosystems).
• CRM Tools: Hands-on experience with mobile marketing platforms and CRM/automation tools (e.g., Salesforce or similar).
• Analytical Skills: Strong proficiency in marketing analytics, BI tools (e.g., Tableau, Looker), and data analysis (Excel/SQL is a plus) to measure campaign ROI and player behavior.

• Deep understanding of B2C operations, CRM principles, retention loops, and player monetization strategies.
• Excellent copywriting and communication skills with the ability to turn data into compelling player messaging.
• Detail-oriented project management skills with the ability to manage multiple complex campaigns simultaneously.
• Location: Remote / Work from Home

High 5 Games is an equal opportunity employer.

We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status.

We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development.

If your experience looks a little different from what we’ve identified but you are passionate about joining our organization, we encourage you to apply.