B2B Growth Marketing Manager
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Key skills for this role
About the Role
Goaco seeks a B2B Growth Marketing Manager to drive growth strategy, lead marketing and brand execution, manage digital touchpoints, and execute multi-channel campaigns.
Key Skills for This Role
Responsibilities
- Lead and mentor an existing team across different timezones
- Develop and implement a growth strategy aligned with business goals
- Identify market opportunities, partnerships, and positioning initiatives
- Build internal growth playbooks and templates to standardize brand, event and digital activities
- Deliver clear, data led performance reports to support business decision making
- Own and manage digital platforms including website and LinkedIn
- Ensure a steady stream of fresh, engaging, and insight driven content
- Maintain brand consistency in tone, design and messaging across all channels
- Oversee creation and distribution of case studies, thought leadership, and industry insights
- Plan and execute multi channel campaigns in coordination with Sales team
- Manage presence at industry events, conferences, and sector showcases
- Track and analyze impact and ROI of campaign and event activities
Requirements
- 4+ years' experience in marketing, growth, or commercial strategy roles
- Track record of managing B2B digital channels and delivering marketing campaigns
- Confident using tools such as Google Analytics, HubSpot, PowerBI and LinkedIn Campaign Manager
- Strong understanding of content marketing, brand storytelling, and performance tracking
- Experience managing events, both online and in person
Full Job Posting
Role Summary
- As B2B Growth Manager, drive growth strategy by leading marketing and brand execution, managing online and offline presence, and ensuring messaging reflects ambition and calibre of work.
- Own digital touchpoints, growth playbooks and marketing campaigns backed by data, research and insight.
- Ensure successes, case studies and industry insights are regularly published and promoted to support lead generation, client trust and reputation in UK and Middle East markets.
Responsibilities
- Lead and mentor an existing team across different timezones.
- Develop and implement a growth strategy aligned with business goals.
- Identify market opportunities, partnerships, and positioning initiatives.
- Build internal growth playbooks and templates to standardise brand, event and digital activities.
- Deliver clear, data led performance reports to support business decision making.
- Own and manage digital platforms including website and LinkedIn.
- Ensure a steady stream of fresh, engaging, and insight driven content.
- Maintain brand consistency in tone, design and messaging across all channels.
- Oversee creation and distribution of case studies, thought leadership, and industry insights.
- Plan and execute multi channel campaigns in coordination with Sales team.
- Manage presence at industry events, conferences, and sector showcases.
- Coordinate branding, messaging, and follow up communications.
Experience Required
- 4+ years' experience in marketing, growth, or commercial strategy roles.
- Track record of managing B2B digital channels and delivering marketing campaigns.
- Confident using tools such as Google Analytics, HubSpot, PowerBI and LinkedIn Campaign Manager.
- Strong understanding of content marketing, brand storytelling, and performance tracking.
- Experience managing events, both online and in person.
- Background in consultancy, fast growth environments, or digital industries is highly desirable.
Personal Attributes
- Data driven with a creative approach to brand and campaign strategy eye for detail is a must.
- Excellent communicator with strong organisational and follow through skills.
- Able to collaborate cross functionally and manage multiple workstreams.
- Proactive and confident in working autonomously as well as part of a team.
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