Audience & Customer Data Analyst

The Audience & Customer Data Analyst is responsible for transforming customer and audience-level data into actionable insights that inform marketing strategy, audience targeting, and performance optimization. This role blends customer data expertise, analytical rigor, and cross functional collaboration to support data-driven decision making for marketing and business stakeholders.

Success in this role requires strong customer data fluency along with a deep understanding of the customer journey and effectively analyzing and communicating audience-level performance across touchpoints.

Key Responsibilities

Audience Strategy

Lead audience strategy and targeting approach for their assigned brand across media, CRM, and site

Drive audience insights and profile analysis to inform targeting strategy and support personalization efforts

Own new audience processes, documentation, and communication to shape audience builds, activation and measurement requirements

Manage internal audience roadmap with goals, KPIs, and timing to scale best practices

Data Analysis

Analyze customer and audience-level data to identify behavioral patterns, funnel progression trends, and conversion outcomes

Evaluate segmentation logic and audience strategies, identifying improvement opportunities based on performance

Conduct root-cause and cause-and-effect analysis to understand drivers of business and marketing performance

Cross-Functional Collaboration

Collaborate closely with internal and external stakeholders to align on campaign needs, taxonomy, audience development timelines, and channel-specific delivery requirements

Support stakeholders in understanding data logic, analytical outcomes, and audience-level implications

Respond to ad hoc analytical requests from leadership in fast paced environments