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Support the Programming Strategy & Insights function through robust data analysis, performance tracking, and audience measurement. The role will be responsible for mining large datasets, monitoring viewership trends, creating actionable reports and dashboards, and supporting content, scheduling, and monetisation decisions through timely and accurate insights.
The role is on a third-party payroll and will be on contract for six months.
Analyse BARC data, audience behaviour, ratings, reach, TSV, and market-level performance across programming genres and time bands.
Mine and interpret large datasets to identify viewership trends, audience shifts, and performance opportunities.
Maintain regular performance trackers, dashboards, and scorecards for Prime Time and Non-Prime Time programming.
Generate daily, weekly, and monthly reports to monitor channel, show, slot, and competitor performance.
Ensure data accuracy, integrity, and timely dissemination of insights across stakeholders.
Support programming teams with data-backed recommendations on content performance, scheduling, slot movements, and launch strategies.
Conduct pre- and post-launch analyses for new shows, special events, and programming interventions.
Track effectiveness of content changes and recommend corrective actions based on audience behaviour.
Monitor seasonal, festive, and competitive market trends impacting viewership performance.
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Prepare presentations, reports, and performance summaries for leadership reviews and business discussions.
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Maintain historical databases and knowledge repositories for performance benchmarking.
Identify opportunities to improve reporting methodologies, tracking mechanisms, and analytical processes.
Ensure adherence to reporting timelines and governance standards.
Strong proficiency in data analysis, reporting, and performance tracking.
Advanced Excel skills; experience with BI and visualization tools preferred (Power BI, Tableau, etc.).
Ability to work with large datasets and derive meaningful business insights.
Strong understanding of BARC data, audience measurement, and television viewership metrics.
High attention to detail, analytical rigor, and problem-solving capability.
Strong stakeholder management and communication skills.
Ability to manage multiple priorities in a fast-paced environment.
5–8 years of experience in Media Research, Broadcast Analytics, Audience Measurement, Business Analytics, or Programming Insights.
Bachelor's/Postgraduate degree in Statistics, Economics, Mathematics, Data Analytics, Management, or related disciplines.
Experience working with large datasets and performance reporting frameworks.
Exposure to television, media, entertainment, or audience measurement ecosystems preferred.
Hands-on experience supporting business teams through data-driven insights and analytics.Top of Form
Six Months
India's leading media and entertainment joint venture.
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Senior · 5+ years experience
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