Associate Product Manager
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Key skills for this role
About the Role
GSK Saudi Arabia seeks an Associate Product Manager to develop and execute marketing strategies for the specialty portfolio. The role involves brand management, cross-functional collaboration, field work, and stakeholder engagement.
Key Skills for This Role
Responsibilities
- Develop and execute the marketing strategy and key marketing activities for the specialty portfolio
- Drive performance by identifying and unlocking business opportunities with a 2–4 year horizon
- Collaborate effectively with cross functional teams to ensure aligned planning and execution
- Develop the marketing communication plan and secure approvals for promotional and educational materials
- Orchestrate all activities at customer level to ensure end to end brand management
- Partner with the sales team to ensure training of the field force on key brand messages
- Ensure effective allocation of resources in line with agreed priorities
- Lead brand and portfolio forecasting in close collaboration with cross functional colleagues
- Lead cross functional teams to develop and implement activities supporting brand goals
- Manage relationships with key external stakeholders to support excellent customer experience
- Oversee company sponsorship of local congresses and collaborate with healthcare societies
- Spend over 50% of time in the field to connect with customers and support the sales team
Requirements
- Saudi national
- Bachelor's degree in pharmacy with valid SCFHS
- Minimum 3 years' experience in the pharmaceutical industry in Saudi Arabia
- Evidence of strong, consistent performance in previous roles
- At least 1 year of experience in a marketing role or equivalent senior customer facing role (SAM/VAM) preferred
- Experience in launching brands or indications preferred
- Experience in specialty therapy areas preferred
Full Job Posting
Job Purpose
- The purpose of this role is to develop and deliver comprehensive, high quality marketing strategies and promotional content for the assigned specialty portfolio.
- You will work closely with cross functional teams to plan and execute key strategic activities that support ambitious brand objectives and long term business growth.
Key Responsibilities
- Develop and execute the marketing strategy and key marketing activities for the specialty portfolio.
- Drive performance by identifying and unlocking business opportunities with a 2–4 year horizon and contributing to long range forecasting.
- Collaborate effectively with relevant cross functional teams to ensure aligned planning and execution.
- Develop the marketing communication plan and secure approvals for promotional and educational materials in line with local standard operating procedures and applicable policies.
- Orchestrate all activities at customer level to ensure end to end brand management and a consistent customer experience.
- Partner with the sales team to ensure training of the field force on key brand and portfolio messages and promotional materials.
- Ensure effective allocation of resources in line with agreed priorities.
- Lead brand and portfolio forecasting in close collaboration with cross functional colleagues, ensuring appropriate supply planning.
- Lead cross functional teams to develop and implement activities that support brand goals and financial objectives.
- Manage relationships with key external stakeholders to support an excellent customer experience.
- Oversee company sponsorship of local congresses and collaborate with relevant healthcare societies to support appropriate advocacy and reputation.
- Spend a significant proportion of time in the field (expected over 50%) to connect with customers, support the sales team, and maintain a deep understanding of market insights and dynamics.
Basic Qualifications
- Saudi national.
- Bachelor’s degree in pharmacy with valid SCFHS.
- Minimum of 3 years’ experience in the pharmaceutical industry in Saudi Arabia.
- Evidence of strong, consistent performance in previous roles.
Preferred Qualifications
- At least 1 year of experience in a marketing role (permanent position or assignment) or equivalent experience in a senior customer facing role (SAM/VAM)
- Experience in launching brands or indications.
- Experience in specialty therapy areas.
- Strong communication, planning and organizational skills.
- Master’s degree in Sales or Marketing is an advantage.
Essential Skills And Capabilities
- Excellent verbal and written communication skills.
- Strong project management and problem solving capabilities.
- Good understanding of customer insights and campaign development.
- Proficiency in core strategic marketing competencies.
- Ability to interpret analytics and manage performance.
- Proven ability to collaborate across boundaries and work effectively in cross functional teams.
- Ability to work effectively in a multicultural environment.
- High resilience and agility, with the ability to adapt to change and manage multiple priorities.
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