Associate Marketer, Oncology

Activities are likely to include:

Understand the needs of our customer base; information requirements, format, channel preference and influencers

Work with the Marketing team and Centralised Digital Marketing team to interpret insights and develop operational brand plans with omnichannel customer engagement plans

Build therapeutic and product knowledge

Adopt the L3 Next framework to ensure consistent planning with robust analysis and execution of campaigns aligned to strategy

Lead responsibility of marketing-led customer-centric campaigns, ensuring delivery against strong KPIs and performance measures

Work with the cross-functional team to ensure delivery on operational plans

Work with Agile principles and support the cross-functional team to achieve this effectively

Provide innovation through testing new marketing channels, new types of content and new channel execution strategies

Manage the ABPI certification of content via the Medical-Legal approval process

Agency management

Campaign budget management

Collaborates effectively with others to achieve shared goals, including ability to work with specialist functions, e.g. Sales, Medical Affairs, Corporate Affairs, Centralised Digital Marketing and Strategic Insights

Apply strategic thinking and planning frameworks to build effective operational plans

Develop content and implement channel activities aligned to the delivery of operational plans

Strong planning and organisation skills

Embrace a growth mindset, utilising a test and learn approach to develop and refine customer engagement strategies, tactics, measurable deliverables and ROI

Ability to digest complex clinical information and interpret its relevance to UK market

Create and analyse insights to better understand the value we can deliver to patients and oncology communities

Committed to understanding and meeting customer needs

Communicates confidently - strong verbal, written and presentation skills

Ability to lead without authority

Ethics and integrity

Skills & Experience

Essential

Bachelor’s degree or equivalent experience

Experience in pharmaceutical, healthcare or related marketing roles

Strong analytical, organisational and project management skills

Working knowledge of the ABPI Code of Practice

Desirable

Experience or exposure within Oncology therapy areas

Required Skills:

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

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Requisition ID: R415241