Associate Manager, National Field Programs – Buffalo Wild Wings

KEY RESPONSIBILITIES

• Support execution and deployment of National Field Programs, activation window initiatives, and local marketing strategies.
• Develop and execute franchisee and internal communication plans, including activation calls, training materials, launch communications, and program updates.
• Coordinate development, collection, organization, and deployment of program toolkits, playbooks, one-sheeters, creative assets, and field marketing resources supporting activation windows and local marketing initiatives.
• Partner with approved agencies and internal stakeholders to develop creative assets and marketing materials supporting National Field Programs, activation windows, and local marketing initiatives.
• Serve as the primary business partner for HubKonnect and Local Store Marketing ecosystem support, training, adoption, and coordination.
• Collaborate with internal partners to upload, maintain, and distribute marketing assets, promotions, program materials, and resources for system-wide access and utilization.
• Coordinate training, communications, and support for field marketing platforms and resources.
• Develop presentations, updates, materials, activation recaps, and after-action reviews.
• Coordinate monthly and quarterly reporting, performance summaries, participation metrics, and program insights.
• Support implementation of new processes, tools, and field marketing initiatives designed to improve execution and adoption.
• Support field readiness by coordinating asset distribution, training resources, platform updates, and program deployment requirements across cross-functional teams.
• Support local media requests, fundraising platform initiatives, and field marketing support requests.
• Oversee maintenance of marketing resources, content libraries, assets, and platform materials to ensure accuracy, consistency, and accessibility.
• Serve as a primary point of contact for franchisees, field teams, agency partners, and vendors regarding National Field Program initiatives and Local Store Marketing resources.
• Partner cross-functionally to support field marketing projects and business priorities.