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Associate Manager, Marketing Services
Canadian Tire Corporation, Ltd.
Toronto, CAN
Full-time
Onsite
Discovered 4 weeks ago
MarketingAdvertisingRetail MarketingProject ManagementBudget ManagementStakeholder Engagement
Free
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MarketingAdvertisingRetail Marketing
Role Overview
The Associate Manager, Marketing Services is responsible for leading and executing POP advertising and promotional strategies.
The role involves managing budgets, creative development, and deployment across various retail locations.
The ideal candidate will have experience in marketing, advertising, and retail marketing, with strong project management and stakeholder engagement skills.
Key Skills for This Role
MarketingAdvertisingRetail MarketingProject ManagementBudget ManagementStakeholder Engagement
Full Job Posting
About the Role
The Associate Manager, Marketing Services is responsible for leading and executing POP advertising and promotional strategies.
The role involves managing budgets, creative development, and deployment across various retail locations.
The ideal candidate will have experience in marketing, advertising, and retail marketing, with strong project management and stakeholder engagement skills.
What You'll Do
- Lead the end-to-end execution of marketing services programs.
- Manage the development, production, and deployment of POP materials and promotional signage.
- Partner with internal and external stakeholders to bring marketing initiatives to market.
- Own the monthly planogram process and manage signage inventory and vendor relationships.
- Support key business initiatives including the Petro-Canada rebrand and loyalty programs.
- Oversee operational marketing programs including highway signage and environmental programs.
- Manage advertising and marketing budgets, including forecasting, accruals, and financial analysis.
- Ensure all marketing materials and programs meet brand standards and regulatory requirements.
- Travel locally within the GTA as required to support site visits, retailer engagement, and vendor meetings.
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