successfactors
Associate Manager - Campaign Management
Indegene
USA
Full-time
Senior · 12+ years experience
Onsite
Discovered 2 weeks ago
Generative AI
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Key Skills for This Role
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Must Have
- Experience: 12+ years in Digital, SEO, Content, or Platform-driven Marketing with 2–3 years in AI-first discovery or GEO/AIO initiatives
- We are seeking a senior GEO / AIO expert to define, lead, and scale how brands are discovered, represented, and trusted across AI-driven answer engines and generative platforms.
- This role sits at the intersection of search strategy, content credibility, entity architecture, and platform behavior, especially for regulated industries like healthcare and life sciences.
- The role requires client leadership, strategic pitch ownership, operational governance, and enablement of teams while shaping market-facing GEO/AIO offerings.
Key Responsibilities
- 1. Client Handling & Program Ownership
- Serve as the primary GEO/AIO SME for clients and strategic accounts
- Own end-to-end GEO engagement including audits, strategy, and optimization
- Collaborate with stakeholders across Digital, Brand, Medical, IT, Legal
- Provide risk-aware advisory in regulated environments
- 2. Strategic Pitches & Capability Enablement
- Lead GEO/AIO sections in pitches and RFPs
- Build frameworks such as GEO maturity models and AI readiness assessments
- Enable teams with playbooks, decks, and FAQs
- Contribute to thought leadership
- 3. Governance & Quality
- Define governance frameworks, SOPs, and quality benchmarks
- Ensure compliance across medical/legal standards
- Act as escalation point for complex risks
- 4. Solutioning & GTM
- Shape GEO/AIO solutions such as AI audits and response monitoring
- Define service packaging and pricing
- Drive cross-sell and upsell opportunities
- Support pilot programs and case studies
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