Associate Director - Social

About the Role

Key Responsibilities

• Lead social strategy across the portfolio, ensuring every account has a clear direction rooted in audience understanding, culture, and business objectives.
• Oversee the day-to-day operation of social accounts, working closely with account leads and social teams to keep priorities clear, delivery strong, and standards consistently high.
• Set the standard for social work, reviewing strategies, content plans, platform activations, and key deliveries across accounts.
• Lead, mentor, and develop the social team, providing direction to Senior Managers, Managers, and Executives and helping them grow.
• Shape content thinking across accounts, helping teams develop ideas that are relevant to the platform, audience, and moment.
• Stay close to performance, using data, audience behavior, and platform insights to strengthen strategies and identify opportunities for growth.
• Keep the team connected to culture, with a strong understanding of the conversations, creators, formats, and behaviors shaping social media in Qatar, the GCC, and the wider region.
• Work closely with strategy, creative, PR, account management, media, and multimedia teams to turn strong thinking into strong execution.
• Provide senior oversight across major campaigns, launches, and live moments.
• Guide community and reputation management, providing senior support on sensitive conversations, emerging issues, and escalations when required.
• Build strong relationships with clients, acting as a trusted senior partner on social strategy, content, platforms, and culture.
• Identify opportunities to strengthen processes, workflows, resourcing, and collaboration across the social function.

What We’re Looking For

• 7+ years of experience in social media, digital content, or a related discipline, ideally within an agency environment.
• Strong professional communication skills in both Arabic and English.
• Experience developing and leading social strategies for major brands or organizations.
• Experience overseeing multiple accounts, teams, and workstreams at the same time.
• Strong understanding of social platforms, audience behavior, content formats, community management, and performance.
• Strong knowledge of Arabic-language social media and the cultural nuances of communicating with audiences across Qatar and the wider region.
• Proven experience managing and developing teams.
• Strong client-facing and presentation skills.
• Comfort working with social data and insights and translating them into practical decisions.
• Strong creative judgment and a clear understanding of what makes content relevant, engaging, and effective.

You Are

• Curious about people, culture, and the way brands earn a place in people’s lives.
• You have strong instincts, but you know how to support them with strategy and evidence.
• You can move comfortably between the big picture and the details, whether you are shaping the direction of an account, guiding a team, or reviewing a piece of work before it goes live.
• You are a generous and confident leader. You know how to give people clarity, challenge them when needed, and help them do their best work.
• You are organized, collaborative, and calm under pressure, with high standards for both the work and the way the team works together.
• Most importantly, you care deeply about making good work and helping the people around you make better work too.

About Saatchi & Saatchi