Associate Director - Programming Strategy and Insights (Quant & Qual), Gujarati Cluster

To work on projects and/ problems statements that can potentially impact

Mining insights & mapping trends in consumer attitudes, preferences, lifestyles, and behavior that will help sharpen the team’s consumer understanding

Analysing consumer feedback, accurately identify problem areas and provide sharp & actionable insights to the content and communication teams

Use insights from consumer feedback to actively provide stimulus or thought starters to the internal teams

To work on projects and/ problems statements that can potentially impact storytelling

Achievement of reach and viewership targets for shows and campaigns

Achievement of FPC accuracy targets and optimization of slot/break patterns to maximize ad-inventory value without compromising viewer experience

Data Accuracy & Insights

Identification of rising consumer trends & changes in societal fabric

Number of sharp and actionable insights that were provided to business that aided strategic decisions

Number of projects worked on and its long/ short term impact

Number of innovative research techniques employed

Success of cross-functional collaboration

Team productivity, engagement, and retention

High energy, assertive, and driven to achieve excellence

Ability to perform under pressure and manage tight deadlines effectively

Agile and adaptable in a fast-paced, dynamic environment

Strong collaborative mindset and team orientation

Confident communicator with strong interpersonal presence

High level of ownership, accountability, and resilience

Passionate about content, entertainment, and audience engagement

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.