Associate Director - IT BRM

The Senior Manager – Motorsport Technology Business Partner serves as the strategic IT lead for Qiddiya's Motorsport portfolio, acting as the primary liaison between business leadership and technology teams. The role is responsible for driving technology demand management, portfolio governance, roadmap development, and operational readiness across Motorsport assets, ensuring technology investments align with business objectives, asset strategies, and operational requirements.

Key Responsibilities

Business Strategy & Relationship Management

Act as the primary IT relationship owner for Motorsport business leadership.

Translate business strategy into technology roadmaps.

Build trusted relationships with asset executives, operators, consultants, and delivery partners.

Ensure technology decisions support business outcomes and operational objectives.

Facilitate strategic planning sessions and executive alignment.

Demand Management & Portfolio Governance

Own the Motorsport demand intake process.

Evaluate, prioritize, and govern business requests.

Lead capability mapping and solution assessment activities.

Technology Strategy & Roadmap

Develop multi-year Motorsport technology roadmaps.

Ensure alignment with enterprise architecture and cybersecurity requirements.

Identify opportunities for platform reuse, standardization, and innovation.

Drive emerging technology adoption in:

Smart venues

Race operations

Fan engagement

Digital ticketing

Sports analytics

IoT and operational technology systems

Motorsport assets are identified as high-capex, high-integration environments requiring strategic roadmap ownership.

Asset IT Readiness & Operational Readiness

Lead IT readiness assessments for new Motorsport assets.

Define technology mobilization plans.

Coordinate technology requirements with operators and business users.

Ensure technology readiness before asset opening and major events.

Track dependencies across supporting facilities and core assets.

Motorsport-Specific Scope and Keywords

The role should oversee technology demand and readiness for Motorsport-related assets such as:

Motorsport Park

Speed Park

Race Tracks

Visitor & Fan Experience Systems

Ticketing Platforms

Broadcast & Media Infrastructure

Venue Operations Systems

Security Command Centers

Smart Venue & IoT Platforms

Parking and Mobility Systems

Operational Technology (OT) integrations

The Motorsport domain is specifically characterized as a high-integration environment with significant stakeholder engagement and roadmap ownership requirements For Qiddiya's Motorsport portfolio, this role is best positioned as the single strategic owner for Motorsport technology demand, roadmap, readiness, and executive engagement, while delivery execution remains with PMO, Architecture, Cybersecurity, Data, Infrastructure, and project delivery teams.