Associate Director, CRM Analytics

Bachelor’s degree in Marketing Analytics, Business, Statistics, Mathematics, Economics, Computer Science, or a related field; advanced degree preferred but not required.

6+ years of experience in analytics, marketing analytics, CRM analytics, customer insights, performance reporting, or a related function.

Experience supporting customer-centric marketing programs, preferably across CRM channels such as email, SMS, app, direct mail, web, or digital marketing.

Strong ability to analyze campaign performance data and translate findings into clear insights, recommendations, and client-ready stories.

Strong Excel skills required, including data cleaning, aggregation, pivots, lookups, formulas, and QA.

Experience with Tableau, Power BI, Adobe Analytics, Google Analytics, Salesforce Marketing Cloud, or similar reporting/marketing platforms preferred.

Understanding of A/B testing, test design, measurement planning, segmentation, campaign optimization, and performance forecasting.

Strong presentation-building skills with the ability to create clear, concise, visually organized decks.

Ability to explain complex data and technical concepts to non-technical audiences.

Experience mentoring, coaching, or reviewing the work of junior team members.

Strong cross-functional collaboration skills, with the ability to work across Strategy, Account, PM, Creative, Data, and client teams.

Comfortable with ambiguity and able to bring structure to complex or evolving work.

Strong attention to detail, QA rigor, and ability to manage multiple workstreams and deadlines.

Curious, proactive, and solutions-oriented; able to identify issues, propose options, and help move the work forward.

Experience with SQL, R, or Python preferred but not required.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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