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Associate Director, Communications Planning
CMI Media Group
Chesterbrook, USA
Full-time
Mid · 7+ years experience
Hybrid
USD 70000-140000 yearly / year
Discovered 1 weeks ago
Free
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- Support Strategic Transformation: Contribute to the evolution of our strategic offerings, helping to ensure marketing acts as a powerful growth engine for our clients and the agency.
- Collaborate & Communicate: Align strategy with cross-functional teams (creative, media, analytics, technology) and communicate complex strategic recommendations in simple, compelling narratives for internal and external audiences.
- Contribute to New Business & Thought Leadership: Assist in elevating our strategic value proposition in new business pitches and support the creation of original research, whitepapers, and presentations that set industry standards.
- Uncover & Apply Insights: Collaborate with Decision Sciences and Audience Intelligence to identify high-value customer segments, map customer decision journeys, and define unifying brand ideas that guide omnichannel engagement.
- Ensure Executional Excellence: Support consistency and quality across all strategy-led initiatives, monitor adherence to strategic frameworks, and contribute to a continuous learning culture that optimizes strategy effectiveness in real-time.
- Forge Strategic Partnerships: Maintain high-impact relationships with key platform partners (Google, Meta, Amazon, TikTok, healthcare data providers), translating innovations into strategic advantages for our clients.
- Experience: 7-8+ years of experience in marketing strategy, media planning, digital strategy, or a related field, ideally within the pharmaceutical, healthcare, or highly regulated industries.
- Strategic Acumen: A proven track record of contributing to and supporting the development of commercially-driven, outcome-focused strategies that deliver measurable business results.
- Omnichannel & Digital Expertise: Hands-on experience across paid, owned, and earned media, eCommerce, programmatic, and emerging technologies, with a deep understanding of marketing technology.
- Data Literacy & Analytics: Ability to interpret complex data sets and transform them into actionable marketing strategies, including familiarity with AI-driven insights and attribution modeling.
- Collaboration & Communication: Strong teamwork skills, with the ability to effectively communicate and simplify complex ideas into compelling narratives.
- Customer Journey & Behavioral Science: Deep understanding of customer journeys and behavioral science.
- Agility & Experimentation: A mindset of continuous learning, testing, and refining strategies based on performance signals.
- Multi-Disciplinary Knowledge: Experience working across at least two or more marketing disciplines (e.g., omnichannel media, brand strategy, performance marketing, analytics, content strategy).
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