Associate Data Analyst (New Graduate, Thai Speaking) (Marketing Analytics, Bangkok Based)
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Role Overview
The Performance Marketing Team develops data-driven marketing programs and channels to improve the lifetime value of Agoda customers.
The team includes analysts, marketing strategists, and data scientists and provides a learning environment through collaboration with global experts.
Key Skills for This Role
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About Agoda
Agoda is a travel technology company founded in 2005 and part of Booking Holdings.
The company connects travelers with hotels, holiday properties, flights, and experiences worldwide.
Data and technology are central to Agoda’s culture and product development.
Team Overview
The Performance Marketing Team develops data-driven marketing programs and channels to improve the lifetime value of Agoda customers.
The team includes analysts, marketing strategists, and data scientists and provides a learning environment through collaboration with global experts.
Role Responsibilities
- Experiment with text ads, bidding, and campaign structures across Google, Bing, Baidu, Naver, and other search engines.
- Adapt search campaigns to new product features and roll out changes from successful tests.
- Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and other channels.
- Analyze experiment data, develop optimization models, and build dashboards for account managers.
Required Qualifications
- Bachelor’s degree or higher in a quantitative subject such as computer science, mathematics, economics, engineering, statistics, or science.
- Fresh graduates with 0–1 years of experience are welcome.
- Fluent English communication skills and basic business acumen are required.
- Proficiency in statistics and Excel is required.
- Familiarity with A/B testing concepts is required.
- Exposure to SAS, R, SPSS, Python, VBA, SQL, or Tableau is requested.
Preferred Qualifications
- Experience in digital marketing is advantageous.
- Academic research experience is advantageous.
Application Notes
- Applicants are directed to Agoda’s hiring process guidelines before interviewing.
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