Associate, Brand Media

Responsibilities:

• Collaborate with Brand Strategy, Advertising, Sponsorships, Social and Marketing & Analysis teams to develop integrated marketing campaigns
• Support Brand, product and Sponsorship campaigns across mass media channels including video, print, audio, digital, social and OOH platforms
• Support in developing paid media plans that drive innovation and impact by incorporating new channels and using traditional channels in unique ways
• Support in evaluating research, develop points of view and craft paid media strategies and tactics to address business objectives
• Support Brand and LOB (line of business) media plan execution and maintenance; manage media authorizations, flowcharts, and plan actualizations
• Manage paid media campaign budgets, including reconciliation and reporting
• Develop solid understanding of financial services competitive category; stay current with media trends and identify opportunity areas
• Build strong agency partner and media vendor relationships
• Track, benchmark and report on key performance metrics
• WHO YOU ARE
• You want to be an EVIDENCE-BASED MARKETER..
• Your curiosity is endless. There’s always something else to learn.
• You’re flexible and not afraid of change—in fact you welcome the challenge.
• You share your point of view, but seek out what might be missing and listen.
• You have big ideas and know the best ones are driven by proof, persistence and patience.
• You’re a storyteller. You simplify the complex and compel your audience to act.
• You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.
• You care—about the work, your team and the customers you serve.
• BASIC QUALIFICATIONS:
• Bachelor’s Degree or Military Experience
• At least 1 year of experience in paid media, advertising or marketing
• PREFERRED QUALIFICATIONS:
• Experience in managing paid media campaign budgets
• General understanding of media principles, planning and buying functions
• Experience with media tools including but not limited to MRI, Simmons, Scarborough, Nielsen, and comScore
• Experience in Credit Card, Bank or other Financial Services industries
• Strong communication and project prioritization skills
• At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
• The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
• Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
• If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
• For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
• Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
• Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).