Associate - Birmingham

WHAT YOU’LL DO Media Negotiating & Planning Participate in team brainstorms to kick off plan and consideration set development. Participate in negotiations, including but not limited to: evaluating RFPs, contracting rates, and increasing program value. Assist in the creation and presentation of media specific documents such as media plans, tactical decks, and other related functions. Meet with vendors to stay on top of marketplace innovations and cultivate relationships within the vendor community Campaign Management & Execution Work with Senior Associate to project manage programs from proposal stage through end date including compiling specs documents, overseeing asset production, and gaining brand approval. Responsible for generating insertion orders and placement and creative trafficking. Responsible for the creation of campaign post-launch information such as screenshots, links and placement information to demonstrate proof of placement for clients. Own post-campaign reconciliation and billing. Assists in management of day-to-day communication with key partners: Vendors, Partner Agencies, and Creative media and social clients AI & Emerging Technologies Demonstrate curiosity and adaptability when learning and using new technologies, including AI, as tools and capabilities continue to evolve across the media landscape. Leverage AI to assist with drafting, summarizing, editing, and organizing work (e.g., meeting notes, insights, and workflows) to improve speed and quality, while applying AI tools in ways that best support your specific role and area of focus. Apply AI responsibly, following company guidelines to protect client data and proprietary information. Individuals will work on client teams in one of the following areas: Analytics Local Buying Planning Programmatic Digital Search Content Social * Please note, this is NOT a rotational program. Publicis Media Training Program All Associates are placed into our Media Training Program. Associates emerge from the program with the skillset and knowledge to begin a successful career in the media industry. The training program is comprised of 25 classes and a group research project. Trainees are mentored by experienced employees and are exposed to day-to-day agency business as well as client relationship management Classroom Training The classes provide an introductory look at all the departments / resources available across Publicis, which helps new employees gain a stronger understanding of the media process and industry. The 25 Classes include media fundamentals such as Media 101, Planning 101, Media Math & introductions to each of our Investment/Operations departments, basic programs like PowerPoint & Excel, and topline business essentials including Business Etiquette & Presentation Skills. Group Research Project The project will center on hot industry topics chosen by (and presented to) senior leadership. The group project is assigned so new employees can practice skills that are important to all roles (professional research and storytelling, presentation building, and of course presentation skills). Past topics have included: Traditional Media in a Non-Traditional World, Social Media in Pop Culture, The Balance of Art and Science, Preparing Brands for Disruption, The Power of Audio.