Assistant Marketing & Communications Manager
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Key skills for this role
About the Role
Marriott International seeks an Assistant Marketing and Communications Manager to execute property-level communications and drive consumer awareness. The role involves creating marketing plans, managing social media, public relations, and advertising campaigns, with a focus on Food and Beverage promotions.
Key Skills for This Role
Responsibilities
- Execute annual marketing plan to budget in consultation with GM, Food and Beverage leader, and other stakeholders
- Partner with Operations, Food & Beverage and Sales teams to execute promotions and campaigns
- Act as liaison between marketing department and advertising agency for tactical campaigns
- Manage F&B media schedules and verify prompt settlement of accounts
- Execute email marketing and display advertising
- Facilitate social media engagement and update content in local digital channels
- Develop and execute promotions campaigns through relevant digital and social media channels
- Manage external vendors and media agencies
Requirements
- Experience in marketing and communications, preferably in hospitality
- Proficiency in digital marketing, social media, and public relations
- Ability to execute marketing plans and campaigns
- Strong written and verbal communication skills
- Experience with advertising agencies and media planning
Full Job Posting
JOB SUMMARY
- The Marketing and Communications Assistant Manager is part of an important team that creates and executes property level communications to our customers.
- Under the leadership of the Assistant Director of Marketing and Communication, this role promotes on brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel.
- This role helps build direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increase market share, and build broader portfolio and brand awareness.
- This role focuses on showcasing Food and Beverage promotions, both to hotel guests and to local patrons.
CORE WORK ACTIVITIES
- Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Assistant Director of Marketing Communications, and cluster marketing and ecommerce teams.
- Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in house guests with promotions that drive incremental revenue to the hotel.
- Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
- Manages F&B media schedules and verifies prompt settlement of accounts.
- Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups.
- Executes email marketing, and display advertising.
- Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull through, and 2 way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
- Verifies all advertising for the hotel in digital channels is in alignment with brand voice.
- Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
- Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
- Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
- Develops a comprehensive PR plan per quarter along with agency and executes post sign off from GM.
Additional Responsibilities
- Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.
- Manages assigned accounts as per the media account management system.
- Writes and distributes all press releases for property events, promotions, and outlets.
- Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities.
- Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement.
- Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.
- Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).
- Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
- Supports the co ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.
- Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
- Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.
- Coordinates and executes Hotel and F&B printed materials.
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