Assistant Manager – Media Buying
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Key skills for this role
About the Role
Manage media planning, buying, and performance optimization while collaborating with cross-functional teams to enhance digital marketing strategies and campaign effectiveness.
Key Skills for This Role
Full Job Posting
• Media Planning, Buying & Agency Management
- Act as the primary day-to-day liaison with appointed media agencies, ensuring strong governance, clear communication, and timely review and approval of digital media plans to drive optimal campaign performance.
- Oversee the execution of always-on and tactical digital media campaigns across the Company’s real estate portfolio, ensuring alignment with project objectives, budgets, and performance KPIs.
- Lead media briefings for ongoing campaigns, review media strategies and flighting, and approve campaign roll-out assets and ad formats across platforms.
Campaign Execution & Operations
- Support the marketing executive responsible for raising digital media projects in Oracle by coordinating documentation, approvals, and timelines to ensure seamless campaign execution.
- Coordinate with creative agencies and third-party translation partners to manage accurate and timely localization of campaign assets across multiple markets and languages.
- Support the planning and execution of OOH and DOOH media buying, including media recommendations, site selection inputs, creative adaptations, and post-campaign reporting.
Performance, Analytics & Optimization
- Partner with the Analytics team to support the development of campaign performance dashboards and attribution models using Google Analytics, Power BI, and platform-level reporting.
- Monitor live campaign performance and provide actionable insights and optimization recommendations to improve efficiency, reach, and conversion outcomes.
- Ensure media delivery is tracked against agreed KPIs, budgets, and timelines, escalating risks or underperformance where required.
Lead Management & Cross-Functional Collaboration
- Work closely with the CRM team to manage and optimize lead quality from media buying campaigns, supporting lead qualification, nurturing strategies, and conversion improvement.
- Collaborate cross-functionally with Marketing, Sales, CRM, Analytics, and external partners to ensure integrated execution and alignment across the full marketing funnel.
Innovation, Market Expansion & Best Practices
- Evaluate emerging digital platforms, ad formats, and new geographies for future media buying opportunities, providing recommendations to enhance reach and effectiveness.
- Support always-on brand amplification and boosting campaigns across social and digital platforms to sustain brand visibility and engagement.
- Stay up to date with industry trends, platform updates, and media innovations, sharing insights and recommendations to continuously evolve the Company’s digital media approach.
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