Assistant F&B Marketing Manager
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Key skills for this role
About the Role
JW Marriott Marquis Dubai seeks an Assistant F&B Marketing Manager to develop and execute strategic marketing initiatives for all F&B outlets. You will manage marketing calendars, social media, content creation, and campaign execution to drive guest engagement and revenue.
Key Skills for This Role
Responsibilities
- Develop annual, outlet specific marketing plans aligned with revenue and brand objectives.
- Define F&B brand strategies, positioning, and campaign direction for all outlets.
- Plan, brief, and execute integrated marketing campaigns across F&B outlets.
- Own and maintain the F&B marketing calendar for the property.
- Oversee content strategy and day to day management of F&B social media channels.
- Collaborate on photo and video shoots, ensuring strong visual storytelling.
- Lead marketing plans for new outlet openings, menu launches, and rebranding initiatives.
- Track campaign performance and prepare detailed reports with insights and recommendations.
- Work closely with culinary, operations, PR, and external creative agencies.
Requirements
- 3–5 years of marketing experience, preferably in hospitality, F&B, luxury, or lifestyle brands
- Proven experience in planning and executing integrated marketing campaigns
- Hands on experience managing social media accounts and digital content strategies
- Exposure to developing marketing plans, brand strategies, and launch campaigns
- Experience working with agencies, creative teams, and cross functional stakeholders
- Strong expertise in F&B marketing, including outlet positioning, promotions, and guest engagement strategies
- Advanced understanding of social media platforms, content planning, and performance optimization
- Proficiency in Adobe Creative Suite and/or Canva for content development and approvals
- Bachelor’s degree in marketing, Communications, Hospitality Management, or a related discipline
Full Job Posting
Position Summary
- The Assistant F&B Marketing Manager is responsible for developing and executing strategic marketing initiatives for all F&B outlets at JW Marriott Marquis Dubai.
- Reporting to the F&B Marketing Manager, this role oversees marketing calendars, ensures seamless campaign execution, and drives outlet specific positioning.
Core Work Activities
- Develop annual, outlet specific marketing plans aligned with revenue and brand objectives.
- Define F&B brand strategies, positioning, and campaign direction for all outlets.
- Identify key commercial opportunities and seasonal activations.
- Plan, brief, and execute integrated marketing campaigns across F&B outlets.
- Manage campaign timelines, deliverables, and stakeholder alignment.
- Oversee execution of promotions, launches, and experiential activations.
- Own and maintain the F&B marketing calendar for the property.
- Coordinate all outlet campaigns, offers, events, and partnerships.
- Ensure alignment between marketing initiatives and operational readiness.
- Oversee content strategy and day to day management of F&B social media channels.
- Create, curate, and approve engaging content aligned with brand tone.
- Monitor performance and optimize content based on insights and trends.
Candidate Profile Experience
- 3–5 years of marketing experience, preferably in hospitality, F&B, luxury, or lifestyle brands.
- Proven experience in planning and executing integrated marketing campaigns.
- Hands on experience managing social media accounts and digital content strategies.
- Exposure to developing marketing plans, brand strategies, and launch campaigns.
- Experience working with agencies, creative teams, and cross functional stakeholders.
- Prior experience in a supervisory or senior executive marketing role is an advantage.
Skills and Knowledge
- Strong expertise in F&B marketing, including outlet positioning, promotions, and guest engagement strategies.
- Advanced understanding of social media platforms, content planning, and performance optimization.
- Ability to develop structured marketing calendars and annual marketing plans.
- Strong creative and strategic thinking, with ability to translate brand vision into execution.
- Proficiency in Adobe Creative Suite and/or Canva for content development and approvals.
- Knowledge of campaign reporting, analytics, and KPI tracking to measure performance and ROI.
- Excellent project management skills with ability to handle multiple campaigns simultaneously.
- Strong communication and storytelling skills, with attention to brand tone and consistency.
- Understanding of luxury hospitality brand standards and guest experience expectations.
- Ability to collaborate effectively with F&B operations, culinary teams, and marketing leadership.
Education or Certification
- Bachelor’s degree in marketing, Communications, Hospitality Management, or a related discipline.
- Additional certifications in digital marketing, branding, or social media are a plus.
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