Assistant Director of Marketing

Shapes and executes an overall marketing strategy.

Communicates this strategy to the marketing team and other business units.

Coordinates with sales management in order to ensure alignment of marketing and sales strategies.

Evaluates past programs/events and develops new programs in order to generate tours and meet or exceed goals.

Participates in the performance management, coaching, recruiting, and selection of the marketing workforce, and develops compensation plans that will maximize productivity.

Bachelor's degree or 4 years of equivalent work experience; minimum 2 years experience in a similar position.

Proficiency in reading and writing English (additional language required for certain positions).

Successful Candidates Will Be Willing To: Work in close contact with the general public in sales and marketing situations that require strong communication and customer service skills.

Openness to adapt to different cultural contexts based on location Must be willing to work weekends and holidays as required by business needs.

Develop and implement strategic plans to include budget considerations, site goals, and forecasts for appropriate activities.

Verify that pricing and communications regarding previews are consistent across all channels.

Develop tour generation program initiatives, including but not limited to owner referral and reload programs, off-site locations, and travel partner promotions.

Collect and analyze competitive intelligence (e.g., marketing programs/campaigns) to assist in the enhancement and development of current and future marketing strategy.

Responsible for managing and implementing appropriate marketing mix to ensure attainment of overall marketing costs.

Manage the sales floor to verifythat guest tour flow is efficient and conducive to sales presentation discussions and purchase deliberations.

Manage activation process from site's perspective (own and resolve challenges as they arise).

Monitor guest experience survey data, publish results for associate review, and follow up as appropriate.

Coordinate with marketing operations and other site marketing programs on new initiatives to increase production in channels.

Develop strategies and incentive programs to meet or exceed budgeted numbers.

Identify trends when production is not meeting budget expectations and implement solutions.

Conduct performance and cost analysis of past programs/events (including budget considerations and contractual provisions) and make recommendations to improve and enhance future programs/events.

Use reports on individual and team production performance (e.g., Confirmations-Experiences per guest, volume-per-guest [VPG], close rate, employee satisfaction, Regional Customer Experience Report, Site Daily Flash).

Conduct competitive market analysis (e.g., cost per tour, development plans, and marketing cost by channel and effort).

Monitor Budget versus Actual Results (BUVARS) by department and channel and prepare summaries of results for management (e.g., site, regional, and sales and marketing leadership).

Monitor reports across channels to determine focus for generating tours.

Negotiate contracts and work with vendors.

Managing Relationships External to Marketing Discuss action plans with the sales department to ensure that vendor partnerships will help drive sales.

Build and maintain relationships between sales management and the marketing department to ensure there is a clear understanding of eligibility requirements or details of participation for generating tours.

Share marketing information and strategy with sales force.

Coordinate closely with sales management on process for addressing guest eligibility issues, tracking and discussing related trends.

Build partnerships with resort operations, hotel linkage , OPC vendors, etc, where applicable.

Coordinate and prepare with Director of Sales quarterly business objectives.