Assistant Director Of Marketing
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Key skills for this role
About the Role
Marriott International seeks an experienced Assistant Director of Marketing to lead marketing strategy and execution for luxury properties in Dubai. The role requires a Bachelor's degree, 5+ years in hospitality/luxury marketing, and strong leadership skills.
Key Skills for This Role
Responsibilities
- Support the Multi Property Director of Marketing in overseeing day to day operations and productivity of the marketing team
- Help prioritize workflows, allocate resources, and ensure timely execution of projects and campaigns
- Foster a collaborative, high performing, and solutions oriented team culture
- Provide guidance and support to marketing managers, executives, coordinators, and creative team members
- Contribute toward annual and quarterly marketing strategy development across all properties and business segments
- Support campaign planning aligned with revenue goals, seasonality, brand positioning, and market demand
- Assist in identifying commercial opportunities, emerging trends, and new audience segments
- Work closely with F&B, Revenue, Sales, Rooms, Operations, Spa, and Loyalty teams to ensure marketing initiatives support wider commercial objectives
- Ensure campaigns and activations are operationally aligned and commercially optimized
- Support integrated business planning across key hotel initiatives and launches
Requirements
- Bachelor's degree in Marketing, Communications, Hospitality, Business, or related field preferred
- Minimum 5 years of experience in hospitality, luxury, lifestyle, or integrated marketing
- Previous leadership or managerial experience preferred
- Strong understanding of luxury hospitality positioning, digital marketing, PR, partnerships, and campaign execution
- Proven experience managing multiple stakeholders, agencies, and concurrent projects in fast paced environments
- UAE market experience strongly preferred
- Excellent written and verbal English communication skills
Full Job Posting
Role Expectations
- Bachelor's degree in Marketing, Communications, Hospitality, Business, or related field preferred
- Minimum 5 years of experience in hospitality, luxury, lifestyle, or integrated marketing
- Previous leadership or managerial experience preferred
- Strong understanding of luxury hospitality positioning, digital marketing, PR, partnerships, and campaign execution
- Proven experience managing multiple stakeholders, agencies, and concurrent projects in fast paced environments
- UAE market experience strongly preferred
Skills and Knowledge
- Strong commercial awareness and understanding of hospitality business drivers
- Excellent organizational and project management capabilities
- Strong leadership and team management skills
- Excellent written and verbal English communication skills
- Ability to manage multiple priorities and timelines simultaneously
- Strong understanding of social media, digital marketing, PR and brand positioning
- Collaborative, solutions oriented and adaptable mindset
- Strong interpersonal and stakeholder management skills
Leadership Competencies
- Adaptability Determines how change impacts self and others; displays flexibility in adjusting priorities
- Communication Customizes approach to conveying complex information and ideas to others
- Problem Solving and Decision Making Models and coaches others on breaking complex issues into manageable parts
- Professional Demeanor Exhibits behavioral styles that convey confidence and command respect from others
Managing Execution
- Building and Contributing to Teams Leads and participates as a member of a team to move the team toward completion of common goals
- Driving for Results Sets high standards of performance for self and/or others; assumes responsibility for work objectives
- Planning and Organizing Gathers information and resources required to set a plan of action for self and/or others
Building Relationships
- Coworker Relationships Interacts with others in a way that builds openness, trust, and confidence
- Customer Relationships Develops and sustains relationships based on an understanding of customer needs
- Global Mindset Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives
Generating Talent and Organizational Capability
- Organizational Capability Evaluates and adapts the structure of team assignments and work processes
- Talent Management Provides guidance and feedback to help individuals develop and strengthen skills and abilities
Learning and Applying Professional Expertise
- Applied Learning Seeks and makes the most of learning opportunities to improve performance
- Business Acumen Understands and utilizes business information to manage everyday operations
- Technical Acumen Understands and utilizes professional skills and knowledge in a specific functional area
- Basic Competencies Fundamental competencies required for accomplishing basic work activities
- Basic Computer Skills Uses basic computer hardware and software
- Mathematical Reasoning Demonstrates ability to add, subtract, multiply, or divide quickly, correctly
- Oral Comprehension Demonstrates ability to listen to and understand information and ideas presented
Essential Functions
- Support the Multi Property Director of Marketing in overseeing day to day operations and productivity of the marketing team
- Help prioritize workflows, allocate resources, and ensure timely execution of projects and campaigns
- Foster a collaborative, high performing, and solutions oriented team culture
- Provide guidance and support to marketing managers, executives, coordinators, and creative team members
- Contribute toward annual and quarterly marketing strategy development across all properties and business segments
- Support campaign planning aligned with revenue goals, seasonality, brand positioning, and market demand
- Assist in identifying commercial opportunities, emerging trends, and new audience segments
- Work closely with F&B, Revenue, Sales, Rooms, Operations, Spa, and Loyalty teams to ensure marketing initiatives support wider commercial objectives
- Ensure campaigns and activations are operationally aligned and commercially optimized
- Support integrated business planning across key hotel initiatives and launches
Business Results
- Balanced Scorecard Results: Implements strategies and executes activities to drive and continuously improve financial results, guest satisfaction, human capital index and market share
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