Assistant Director of Marketing
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Key skills for this role
About the Role
Marriott International seeks an Assistant Director of Marketing in Dubai to develop and execute marketing plans, manage e-commerce, and build relationships with tourism bureaus. The role involves coordinating promotions, managing websites, and analyzing campaign ROI.
Key Skills for This Role
Responsibilities
- Complete marketing plan for property and manage all e commerce opportunities
- Develop leisure marketing plan addressing rate offers, packages, and programs
- Maintain, update, and manage all web sites
- Coordinate offers and information for publications and brand loyalty mailings
- Develop brochure and property collateral materials
- Participate in property imaging work (e.g., signage)
- Manage marketing budget and provide regular tracking/ROI analysis
- Evaluate new marketing opportunities and ensure property representation on quality internet sites
- Work closely with Convention Bureaus and Chambers of Tourism
- Develop strategic marketing plan for property including group, leisure, and local efforts
Requirements
- Experience in marketing, preferably in hospitality
- Ability to develop and execute marketing plans
- Strong analytical skills for ROI tracking
Full Job Posting
JOB SUMMARY
- Responsible for completing marketing plan for property.
- Manages all e commerce opportunities.
- Develops a good working relationship with tourism bureaus and community leaders.
CORE WORK ACTIVITIES
- Conducting Daily Marketing Activities that Achieve Department Goals: Assists in region wide coordination of rooms, food and beverage, spa, and golf promotions.
- Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.
- Maintains, updates, and manages all web sites.
- Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.
- Develops brochure and property collateral materials.
- Participates in all property imaging work (e.g., signage).
- Uses and interprets all reporting necessary for sound marketing recommendations.
- Reviews and provides analysis on all website and email campaign tracking.
- Ensures consistent marketing message is communicated in all advertising and collateral efforts.
- Manages marketing budget throughout year.
- Provides regular tracking/ROI and analysis of promotions and website/email campaigns.
- Tracks return on investment (ROI) of all marketing initiatives.
Using Knowledge of Market Trends
- Evaluates new marketing opportunities for the property.
- Ensures property is represented on all quality internet sites.
- Works closely with respective Convention Bureaus and Chambers of Tourism.
- Develops strategic marketing plan for property, includes group, leisure and local efforts.
- Plans and supervises all photo shoots.
Building Successful Relationships
- Identifies and communicates with distribution channels that can sell distress inventory.
- Provides all sales channels with creative and unique tools.
- Acts as liaison between corporate and individual properties.
- Works with media buyer to plan and execute advertising.
- Assists property in developing promotions for various campaigns.
- Assists property with materials, tracking/analysis and presentations to owners.
- Acts on behalf of property with all vendors.
Additional Marketing Responsibilities
- Keeps detailed files and records on all matters relative to property's marketing materials.
- Ensures that property is following all corporate marketing guidelines.
- Approves all invoicing through MarrCom office.
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