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Assistant Director of Marketing and Communications
Marriott International
Doha, QAT
Temporary
Director
Onsite
1 months ago
Public RelationsMarketing CommunicationsAdvertisingDirect MarketingMedia RelationsBudget Management
Free
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Public RelationsMarketing CommunicationsAdvertising
About the Role
Marriott International seeks an Assistant Director of Marketing and Communications to lead public relations, advertising, and direct marketing for a luxury hotel. The role requires 4+ years of sales/marketing experience or a degree with 2 years experience.
Key Skills for This Role
Public RelationsMarketing CommunicationsAdvertisingDirect MarketingMedia RelationsBudget Management
Responsibilities
- Develop annual communications plan with specific goals and budgets as outlined in the hotel's marketing plan
- Act as official spokesperson for the hotel and respond to media requests within 24 hours
- Prepare press releases for targeted media locally, regionally, and internationally
- Supervise photography for advertising, collateral, and public relations purposes
- Coordinate and execute production of all printed materials following corporate ID manual
- Monitor competitor activities and industry trends
Requirements
- High school diploma or GED; 4 years experience in sales and marketing, guest services, front desk, or related professional area OR 2 year degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in sales and marketing or related professional area
Full Job Posting
JOB SUMMARY
- The Director of Marketing Communications is responsible for the planning, direction, control, and coordination of all communication activities, with an emphasis on public relations. Promotes and maintains good communications to enhance the prestigious image of the hotel and contributes to revenues.
CANDIDATE PROFILE
- High school diploma or GED; 4 years experience in sales and marketing, guest services, front desk, or related professional area.
- OR 2 year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in sales and marketing or related professional area.
Managing Marketing Communications Activities
- Develops an annual communications plan with specific goals and budgets as outlined in the hotel's marketing plan/communications manual.
- Compares actual achievements against goals on a regular basis and takes corrective action.
- Assists the DOM in planning all mailing activities and oversees execution.
- Ensures corporate ID manual is kept up to date and implemented as appropriate.
- Prepares monthly sales & marketing communications report.
- Supervises and directs photography for advertising, collateral and public relations purposes.
- Ensures department has comprehensive master slide/photo/CD library.
- Supervises operations of in house art department.
- Monitors activities of competitor hotels and industry trends.
Managing Public Relations Activities
- Acts as official spokesperson for the hotel when appropriate and responds to all media requests within 24 hours.
- Compiles and maintains comprehensive list of media contacts and manages them per media account management system.
- Prepares press releases for appropriate targeted media.
- Works closely with corporate and international press offices on developing story angles.
- Plays key role in community and government relations as well as VIP handling.
- Secures opportunities, directs and attends hotel sponsored events, and develops targeted partner relationships.
- Creates and organizes press promotional activities.
- Participates in press events/trips organized by regional PR offices.
- Conducts press blitzes when appropriate.
- Ensures press kit information is comprehensive and kept up to date.
Managing Advertising Activities
- Works with DOM and advertising agency on rooms and F&B tactical advertising campaigns' creative and media plans.
- Maximizes advertising budget by ensuring hotel's creative message and media activities are consistent with sister hotels and company group advertising.
- Ensures advertising creative is in synergy with the company, projecting consistent and quality message.
- Reviews hotel's market segmentation and other marketing reports to ensure media scheduling matches segments.
- Monitors and maintains media schedules as well as prompt settlement of accounts.
Managing Direct Marketing Activities
- Takes integrated approach to DM activities, ensuring consistent and quality image.
- Assists DOM in planning, implementation and tracking of electronic marketing activities.
- Maintains budget control.
Manages Collateral
- Coordinates and executes production of all printed materials with assistance of advertising agencies, following corporate ID manual.
- Ensures hotel information is updated regularly on internet/intranet.
- Supervises production and quality of all displays and temporary signage in hotel public areas.
- Supervises and budgets for quality gift items as appropriate. Ensures correct usage of hotel logo on gift items.
- Supervises in house graphic designer and/or print shop.
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