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Yogabar is a modern Indian health-food brand focused on making healthy eating more convenient, accessible, and exciting. As we continue to scale across General Trade, Modern Trade, E-commerce, Quick Commerce and D2C, we're looking for a brand marketer who can help build the next phase of the Yogabar brand.
As an Assistant Brand Manager, you will work closely with the Brand Marketing team to drive brand growth, consumer engagement, and execution across channels. This role is ideal for someone who understands both brand strategy and execution and is excited by the pace of a growing FMCG brand.
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2–4 years of experience in Brand Marketing / Marketing, preferably in FMCG, Food & Beverage, D2C or Consumer Brands.
Strong understanding of consumer marketing and brand building.
Experience working on integrated marketing campaigns.
Good understanding of digital marketing and social media.
Strong analytical and problem-solving skills.
Ability to work with multiple stakeholders and agencies.
Strong communication and presentation skills.
Hands-on, curious, commercially minded and comfortable working in a fast-paced environment.
Experience in health & wellness, nutrition, snacking, food or lifestyle categories.
Exposure to E-commerce and Quick Commerce.
Experience with new product launches.
Understanding of consumer research and brand analytics.
Work on a fast-growing Indian consumer brand.
Get exposure across brand, digital, e-commerce, quick commerce and offline channels.
Work closely with cross-functional teams and senior stakeholders.
Opportunity to take ownership of real business problems and build brands at scale.
Indian nutrition-led packaged-food brand making bars, cereals, oats, muesli, and protein foods for health-conscious consumers.
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Mid · 2+ years experience
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