Application Specialist

Roles and Responsibilities

• Provide technical and clinical leadership during the sales process by demonstrating the full range of Ultrasound products, including potential uses, product capabilities, and customer benefits.

• Coordinate, schedule, and execute objective-based system training for customers and channel partners; monitor and report on training outcomes.

• Develop and deliver product training to customers on equipment usage.

• Monitor customer installations of ultrasound products within the assigned territory/region to enhance customer satisfaction and maintain strong relationships.

• Support trade shows and professional conferences by conducting product demonstrations and customer training sessions.

• Leverage market and product knowledge to assist the sales team in developing effective sales, marketing, and customer service strategies.

• Build and maintain relationships with Key Opinion Leaders (KOLs) in the region; responsible for training the sales and dealer teams periodically to enhance their capabilities.

• Penetrate competitive accounts and provide current market intelligence to the business.

• Promote new product features (NPI) and clinical techniques; collaborate with customers to develop training plans and strategies that support new product adoption and ongoing training needs in Ultrasound.

• Serve as the focal point for the modality/team by identifying customer satisfaction issues, assisting with escalations, resolving problems, and addressing specialty training requests.

• Advocate for and support the adoption of hybrid training delivery models for customers.

• Maintain well-documented pre- and post-training records in alignment with global guidelines.

• Responsible for pre- and post-sales support of ultrasound systems.