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Key skills for this role
The Annual Fund & Database Manager (AFDM) plays a crucial role in ensuring NatureServe’s financial sustainability by developing and executing a robust strategy to grow annual philanthropic support. This position manages every aspect of the annual giving program including planning, segmentation, execution, and stewardship, while also serving as the lead administrator for donor data, systems, and reporting.
Working closely with the Chief Advancement Officer and Director of Major Gifts, the AFDM will design and implement an integrated annual giving and donor communications plan that deepens engagement with core ($1–$149) and mid-level ($150–$500) donors, expands the donor pipeline, and advances NatureServe’s mission. This role is ideal for a strategic, detail-oriented fundraiser who thrives in a collaborative environment and brings both creativity and analytical rigor.
The Annual Fund & Database Manager (AFDM) plays a crucial role in ensuring NatureServe’s financial sustainability by developing and executing a robust strategy to grow annual philanthropic support. This position manages every aspect of the annual giving program including planning, segmentation, execution, and stewardship, while also serving as the lead administrator for donor data, systems, and reporting.
Working closely with the Chief Advancement Officer and Director of Major Gifts, the AFDM will design and implement an integrated annual giving and donor communications plan that deepens engagement with core ($1–$149) and mid-level ($150–$500) donors, expands the donor pipeline, and advances NatureServe’s mission. This role is ideal for a strategic, detail-oriented fundraiser who thrives in a collaborative environment and brings both creativity and analytical rigor.
The key responsibilities for the AFDM position include, but are not limited to:
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Develop and implement short-, mid-, and long-term strategies for core and mid-level donor segments that are data-driven, relationship-based, and highly segmented.
Lead the planning and execution of 3–4 annual fundraising campaigns, including direct mail, email, and digital fundraising.
Manage donor acquisition strategies to build a strong and growing donor pipeline
Identify major gift prospects to the Major Gifts Director and CAO, and conduct prospect research
Provide thoughtful stewardship to retain and engage core, mid-level, recurring, and lapsed donors.
Create compelling donor-centered content for appeals, stewardship, and campaign communications.
Donor Data & Systems Management
Serve as the primary administrator for Salesforce NPSP, ensuring excellent data hygiene, workflow configuration, and system optimization for the Philanthropy team.
Process gifts, acknowledgements and tax receipts accurately and promptly.
Maintain and optimize Mailchimp and Salesforce integrations for targeted communications.
Maintain and oversee Fundraise Up platform and online contribution workflows in Salesforce.
Produce monthly, quarterly, and annual reports, dashboards, KPIs, and campaign insights.
Partner with the Finance team for monthly reconciliation of contributed revenue.
Philanthropy Communications & Vendor Management
Collaborate closely with the Communications & Marketing team to ensure timely development of campaign assets.
Manage relationships with external vendors, including mailhouses, graphic designers, and print shops.
Oversee content and promotion for “other ways to give” such as stock gifts, Qualified Charitable Distributions, cryptocurrency, and employer matching gifts.
Coordinate with third-party fundraising partners to support campaign goals.
Utilize JIRA project management software to track and complete tasks across Philanthropy and Communications.
3–5 years of experience in annual fund management and philanthropic operations.
Advanced proficiency with Salesforce NPSP .
Strong verbal and written communication skills (writing samples required).
Demonstrated ability to work collaboratively within and across teams.
Experience with donor segmentation, stewardship, and campaign execution using digital technologies.
Bachelor’s degree.
Experience in conservation or nonprofit environments.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.
Travel: Position is primarily remote, with occasional travel (approximately 4-6%) for client meetings, conferences, and internal retreats.
Physical Requirements: Sitting, standing, typing/computer use, repetitive motion
For 50 years, NatureServe has been the authoritative source for biodiversity data in North America. Through an international network of 60+ Natural Heritage Programs we work with more than 1,000 conservation scientists to collect, analyze, and share the most comprehensive data available on rare and endangered species and ecosystems. Our work provides the public, policymakers, and conservation leaders with the information they need to protect the natural world.
Together with our Network, we maintain the most complete dataset on over 100,000 species and ecosystems, helping answer essential questions: What elements of biodiversity are most at risk? Where are they found? How are they doing? If you’re passionate about conservation and energized by data-driven fundraising, we invite you to join our mission.
Nonprofit biodiversity data and science organization helping governments, researchers, and land managers conserve species and ecosystems.
Visit company websiteUSD 70000-75000 yearly / year
Full-time
Mid · 3+ years experience
Remote
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