Analytics Practitioner

Project Role

Role Objective

Key Responsibilities

• Build and maintain a defensible TAM/SAM/SOM model on a defined refresh cadence.
• Own the target-account repository segmented by industry, vertical, geography, size, and technology stack.
• Integrate third-party data and AI signal sources against agreed governance standards.
• Conduct whitespace and account-prioritization analysis for territory planning.
• Develop planning dashboards for coverage and investment decisions.
• Partner with Sales, Marketing, and Finance on segmentation definitions and planning assumptions.
• Monitor data freshness and quality across market-intelligence data sources.
• Translate complex market data into actionable narratives for executive audiences.

Required Skills and Experience

• Data Analytics is required.
• At least 5 years of experience is required by the project role specification.
• 15 years of full-time education is required.
• 4–7 years of experience with Salesforce data models and commercial analytics.
• Proficiency with ZoomInfo, 6sense, or an equivalent enrichment platform.
• Strong SQL skills for extraction, transformation, and analysis.
• Experience with Tableau, Power BI, or an equivalent BI tool.
• Familiarity with market-sizing methodology and statistical analysis.
• Ability to communicate findings clearly to senior go-to-market stakeholders.

Preferred Skills

• Experience with AI/ML-powered signal scoring or predictive account models.
• Background in territory planning, quota setting, or revenue operations analytics.
• Familiarity with Bombora, G2, or TechTarget intent data platforms.