indeed
Analytics Engineer, Marketing
Musora Media Inc.
Abbotsford, CAN
Full-time
Hybrid
Discovered 3 days ago
Marketing analytics engineeringMarketing attributionPaid media trackingSQLData modeling and pipelinesData quality and reconciliation
Free
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Marketing analytics engineeringMarketing attributionPaid media tracking
Role Overview
Own Musora's marketing attribution and analytics stack as the technical partner to Marketing, Growth, Product Marketing, Finance, engineering teams, and external media partners.
Improve the marketing data platform by monitoring data, hardening tracking, building models and dashboards, and establishing measurement for new channels and launches.
Key Skills for This Role
Marketing analytics engineeringMarketing attributionPaid media trackingSQLData modeling and pipelinesData quality and reconciliation
Full Job Posting
Role Overview
Own Musora's marketing attribution and analytics stack as the technical partner to Marketing, Growth, Product Marketing, Finance, engineering teams, and external media partners.
Improve the marketing data platform by monitoring data, hardening tracking, building models and dashboards, and establishing measurement for new channels and launches.
Attribution and Tracking
- Own attribution and tracking accuracy across web, mobile, and checkout, including mobile measurement, web analytics, tag management, conversion APIs, and ecommerce pixels.
- Build reconciliation and monitoring across ad platforms, attribution tools, and the warehouse for spend, conversions, and attributed revenue.
- Verify tracking after funnel, checkout, and app changes and maintain a map of event and conversion flows.
- Resolve attribution questions and tracking issues with evidence and root-cause analysis.
Marketing Data and Reporting
- Build and maintain dbt models and pipelines that bring advertising, attribution, and lifecycle data into Snowflake.
- Build Hex dashboards for spend, acquisition cost, trial and conversion funnels, attributed revenue, channels, and brands.
- Automate recurring marketing reports and align marketing metrics with Finance reporting.
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