Analyst-Application Development-Business Intelligence

Role Overview

Must-Have Skills

• 1. 5–6 years of experience in marketing analytics and digital marketing.
• 2. Strong command of SQL, Excel/Sheets, Tableau.
• 3. Hands-on experience with Google Ads, Meta Ads, SEO tools, and campaign management.
• 4. Strong understanding of marketing funnels, attribution, CAC, ROAS, and LTV.
• 5. Ability to convert complex data into simple insights.
• 6. Good communication and storytelling skills.

Good-to-Have Skills

• 1. Experience with Python, Pyspark or R for advanced analytics.
• 2. Knowledge of incrementality testing.
• 3. Familiarity with digital marketing platforms (e.g Adobe Analytics, Google Ads, Clickstream, Ads, and Google Analytics) and the data they generate.
• 4. Experience in Performance Marketing or Growth Analytics.

Qualifications

• Bachelor’s degree in marketing, Analytics, Statistics, or related fields.
• Proven experience in a digital-first company, performance marketing agency, or consumer-tech brand.

Job Responsibilities

• 1. Marketing Analytics & Performance Optimization.
• 2. Track KPIs such as CAC, ROAS, LTV, CTR, CVR, and retention metrics.
• 3. Create Strategies to Build out new Digital Marketing campaigns.
• 4. Collaborate closely with marketing stakeholders to define KPIs and set measurable goals.
• 5. Perform analysis across digital marketing campaigns (SEO, social, email etc.) to identify trends, optimize performance, and maximize ROI.
• 6. Experience on advanced tools (Adobe Analytics, Tableau, Hadoop, etc.) along with SQL Python and tableau (Good to have) to extract insights and create compelling, decision-driving reports and dashboards.
• 7. Knowledge of A/B testing, Hypothesis testing and experimentation strategies, providing analytical insights to optimize campaign performance.