Agentic ABM & Demand Gen Lead

Own Afresh's account-based strategy across our defined universe of enterprise grocery retailers, including account tiers, plays, campaigns, and pipeline goals

Build agentic workflows that automate account research, signal detection, personalization, campaign activation, and seller follow-up

Combine intent, engagement, CRM, firmographic, and market signals to identify where buying opportunities are emerging

Create scalable 1:1, 1:few, and broader ABM programs tailored to accounts, personas, and buying committees

Continuously test AI tools, agents, data sources, and workflows — and operationalize what works

Set and execute strategy across ABM/ABX, paid media, email and lifecycle, webinars, content distribution, and integrated campaigns

Inform investment and prioritization decisions based on account engagement, pipeline impact, and business needs

Build programs across the full funnel, using account signals and buying stage to determine how and when we engage

Partner with Product Marketing to turn positioning, customer stories, and thought leadership into high-impact campaigns

Maintain hands-on ownership of campaign execution and experimentation in our core platforms

Build coordinated Marketing + Sales plays for priority accounts and buying committees

Turn marketing signals into actionable seller intelligence: who is engaging, why it matters, and what to do next

Create automated workflows for seller alerts, recommended actions, personalized outreach inputs, and account follow-up

Establish feedback loops with Sales to continuously improve targeting, messaging, and account strategy

Evolve our marketing stack with RevOps, with a focus on AI, automation, enrichment, intent, and account intelligence

Define account signals, scoring, and qualification logic

Build reporting that connects marketing activity to account engagement, opportunities, pipeline progression, and revenue

Establish a rigorous experimentation practice — scaling what works and quickly retiring what doesn't

5+ years of demand generation, ABM, growth, or marketing operations experience in enterprise B2B SaaS, ideally in a named-account market with enterprise contracts >$1M ARR

Proven experience building sophisticated ABM programs that connect account intelligence, personalization, multi-channel engagement, and Sales activation

AI-native and hands-on — you've personally built or implemented AI-powered workflows, agents, and automations in marketing

Strong understanding of B2B intent, enrichment, CRM, web engagement, paid media, and first-party behavioral data

Hands-on experience with platforms such as HubSpot, Salesforce, LinkedIn, and Google, plus ABM, intent, enrichment, or automation tools

Experience shaping channel strategy and informing investment decisions based on pipeline impact

Strong analytical skills and a track record of connecting marketing activity to pipeline and revenue

Strong writer with good judgment around messaging, personalization, and campaign creative

Systems thinker and builder — connects data, signals, content, channels, technology, and sellers into a cohesive demand engine

AI-native operator — experiments quickly and knows where AI and automation create real leverage

Account obsessed — optimizes for relevance and account progression rather than lead volume

Strategic and hands-on — can set the strategy, defend it with data, and get into the tools to execute

Experimentation minded — tests quickly, learns from results, scales winners, and kills what isn't working

Excellent cross-functional partner — especially with Sales, RevOps, and Product Marketing

This is a hybrid role based in the San Francisco office (2 days/week).

Salary: $158,400 – $237,600 OTE (Includes a base salary plus a 10% target variable bonus)

Comprehensive Health & Wellness: Comprehensive medical, dental, and vision coverage for you and your family, with the majority of premiums covered by Afresh. We also provide dedicated mental health support and counseling services.

Invested in Your Future: Competitive base salary, meaningful equity (U.S. employees), and a 401(k) program with a generous company match.

Flexible & Modern Workspace: Whether you work from home or a local office, we support your setup with a home office stipend and "Coworking Wallets" for flexible workspace access.

Growth-Obsessed Culture: We believe in continuous learning. Every employee receives an annual professional development budget to master new skills and grow their career at Afresh.

Holistic Monthly Stipends: Beyond your paycheck, we provide monthly stipends for "Betterment" (wellness/lifestyle) and telecommunications to ensure you have what you need to thrive.

Time to Recharge: Flexible paid time off to take the time you need to recharge.

About Afresh

Founded in 2017, Afresh is using AI to tackle the #1 solution to curb climate change: reducing food waste. By building AI specifically for the intricacies of grocery—from the fresh perimeter to the center store—we help grocers minimize waste and maximize sales.

Afresh sits at an incredible intersection of positive social impact, rocket ship financial growth, and cutting-edge technology. Our best-in-class AI research has been published in top journals, including ICML, and our investors include Al Gore’s Just Climate, former Whole Foods Market CEO Walter Robb, and Eric Schmidt's Innovation Endeavors.

Grocery is the past, present, and future of our food system – the waste we create today will impact our planet for years to come. Join us as we continue to build a vibrant, diverse, and inclusive team that embodies our company’s values of proactivity, kindness, candor, and humility.

Afresh provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity/expression, marital status, pregnancy or related condition, or any other basis protected by law.

Here at Afresh, many of our employees work remotely provided that they reside in one of the following states: AL, AR, CA, CO, FL, GA, IL, KY, MA, MI, MT, MO, NV, NJ, NY, NC, OR, PA, TX, WA, UT, VA, WI.