Affiliate Lead - Consumer

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

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Kraken's Consumer Growth team is responsible for acquiring and growing high-quality customers globally across Kraken and Krak. We are looking for an experienced affiliate operator to own and scale our existing affiliate programme and build the Consumer KOL and creator strategy.

This is a senior individual-contributor role with significant autonomy. You will set the global affiliate and KOL strategy, directly own affiliate and KOL execution in North America, and work closely with regional KOL and affiliate colleagues across LATAM, Europe and APAC as this distributed team grows over time. You will decide which affiliate and KOL partners to recruit, scale, improve or exit; determine how channel budgets are allocated across partners; and personally lead our most important partner relationships. Success means incremental funded customers who retain and create long-term value, achieving our payback targets — not more links, clicks or low-cost sign-ups.

This is a senior individual-contributor role with significant autonomy. You will set channel direction, make portfolio and investment decisions, and remain hands-on with strategic partners. Success means incremental funded customers who retain and create long-term value—not more links, clicks or low-cost sign-ups.

Own and scale the global affiliate programme across Kraken and Krak. Set strategy, partner and market priorities, and investment allocation against funded customers, retained revenue, LTV, CAC, ROI and fully loaded payback. Include all affiliate and KOL costs—retainers, CPA, revenue share, flat fees, incentives, and attributable production or activation costs—in those decisions.